It’s important to differentiate yourself from everyone else who does the same thing you do, or from those who have the same name as you. If you are an attorney, what makes you different from all the other attorneys in Maine? If you are a plumber, an electrician, or a contractor, what makes you memorable?…
Just the other day, I tried connecting with a financial services professional over the phone. Instead of getting a live person or personalized voicemail, I was connected with an automated recording that cut off before I could leave a message. I was beyond frustrated. I’ve also been looking for an individual who can help me…
Every professional needs to pay attention to LinkedIn, since it is growing more and more important every day for making career connections.
Cultivating a brand is a lot like growing a garden. Establishing a thriving brand takes time and if you don’t continue to tend to it once it’s established, it will begin to lose its luster. No matter what industry you are in and no matter what your product or service happens to be, your brand…
“If you can’t figure out your purpose, figure out your passion. For your passion will lead you right into your purpose.” —T.D. Jakes
There’s an old saying, “Find a career that you love, and you’ll never have to work a day in your life.” Or this one… “Figure out what you love, and find someone to pay you to do it!” When it comes to branding yourself, it’s wise to do some introspection to figure out your superpower.…
I was at a ski race over the weekend at Stowe, Vermont, cheering on my two sons, Jamie and Craig, as they competed in college races. While I was in the base lodge waiting for the second run, I was introduced to Dr. Jim Taylor, who I’ve known of for years as an expert in…
Taking the time to think through who you are, who you serve, and the benefits of working with you is the key to professional success in today’s world. Putting yourself out there through the traditional media and social media, with a clear statement of your offerings, will attract the right clients and customers. Your XYZ…
With the Christmas holiday season upon us, I have been thinking about how Santa Claus has a really strong personal brand. Here are five reasons why: Santa delivers on his promise, reliably year after year, on the 24th of December. People count on him to deliver presents and joy to billions of children in their…
Tom Peters was the first one to coin the term “personal branding” in a 1997 article in Fast Company called “The Brand Called You.” Since then, William Arruda of Reach Personal Branding has fleshed out the essence of personal branding and delivered hundreds of hours of courses and published hundreds of articles on the topic.…
One of the goals of personal branding is optimizing your name so when people search for you on Google or other search engines, there are numerous sites that come up with good content about you. If you have a common name like Mary Smith or John Jones, you need to work even harder to be…