Category: Forbes Agency Council

Despite What You Learned Growing Up, It’s A Good Thing To Talk To Strangers

Talking to someone you don’t know can open up new horizons — horizons you could never even imagine. Despite what you learned growing up, talking to strangers is one of the most important social components of business.

What The Tokyo Olympics Taught Us About Personal Branding

During the Tokyo Olympics, the importance of personal branding was on full display. It comes down to the stories that differentiate one athlete from another. Think about how that applies to you. What made you the way that you are is what differentiates you from the next person.

How PR Can Build Your Business A Bank Account Of Goodwill

Public relations can go a long way — long before crisis strikes. PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.

Three Ways To Nail The Networking Process Without Rushing It

Connections still matter. In today’s virtual world, people are especially eager to connect and reconnect with others but you have to be smart and strategic. When it comes to networking, there is a fine line between being active and being annoying.

PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches

Just because press releases are sent often doesn’t make them effective. To the contrary, today’s PR professionals lean on generic press releases too much, when customized pitches are the way to go.

In Our Attention Economy, Good PR Means A Strong Domain Authority

Whether your target audience is a local city council or the millennial generation at large, you want your audience to find you. Domain authority (DA) can help.

Netflix’s ‘The Crown’ Is Right: Old-Fashioned Writing Still Serves A Purpose

I recently finished binge-watching Netflix’s The Crown, along with more than 70 million other households. Although the show is technically fictional, it does contain plenty of truth, including the royals’ habit of old-fashioned writing.

Eight Ways To Position Yourself As A Go-To Expert For The Media

Whether you're an expert on public health or wild blueberry picking in Maine, the time may come when you will be called upon to be a spokesperson. You need to be ready. Here are eight useful tips.

Remember: In Business, You Are Easily Forgettable

In the middle of a pandemic, it is more difficult than ever to network with others. Without networking, word-of-mouth marketing becomes harder and harder. Alas, we’ll just have to make do. Networking today means creating and cultivating an online footprint, if not a physical one.

Why Social Media Matters For Google SEO

Whether staying connected or learning the latest trends and techniques, we spend a lot of time on social media. Learn how social media can be used constructively for PR purposes.