How PR Can Build Your Business A Bank Account Of Goodwill
Public relations can go a long way — long before crisis strikes. PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.
4 Tips for a Successful Experiential Marketing Campaign from Wyman’s Brand Manager Colleen Craig
Wyman’s brand manager Colleen Craig shares her tips for building a successful experiential marketing and brand ambassador program.
How To Build a Personal Brand with Public Service and Personal Attention: Phil Harriman Shares His PR Story
Phil Harriman, founding partner of Lebel & Harriman, shares how business owners can align their priorities and passions to build a personal brand.
Three Ways To Nail The Networking Process Without Rushing It
Connections still matter. In today’s virtual world, people are especially eager to connect and reconnect with others but you have to be smart and strategic. When it comes to networking, there is a fine line between being active and being annoying.
Branding Lessons from Red Sox Nation: What Broadcaster Tom Caron Has Learned About Communication and Community
Beloved New England broadcaster Tom Caron offers lessons in personal branding and community building inspired by sports.
Finding Your Superpower and Other Must-Do Steps for Building a Personal Brand From The PR Maven®
The PR Maven® shares her best tips for building unique, marketable personal brands by crossing the in-person and online divide in both directions.
Nancy Marshall Shares Her Best Tips for Authentic, Impassioned PR with Lynne Golodner of the Make Meaning Podcast
Learn more about The PR Maven’s path to public relations, plus she shares some tips about how to adapt to the changing demands of the increasingly online industry.
PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches
Just because press releases are sent often doesn’t make them effective. To the contrary, today’s PR professionals lean on generic press releases too much, when customized pitches are the way to go.
Telling Stories Through Local Ingredients: A Restaurant Manager and Chef on Taking Pride in Maine’s Flavors
The manager and chef of new Waterville restaurant Front & Main share their thoughts on building a brand and narrative with local flavor.
How to Train For Your Career Like an Olympic Athlete
As the Olympics commence, we admire the dedication of the athletes competing. Learn how to train for your career like an Olympic athlete in this blog.
How to Use Hashtags
Using hashtags can often seem a bit overwhelming and confusing. This blog makes understanding how to effectively use hashtags simple.
In Our Attention Economy, Good PR Means A Strong Domain Authority
Whether your target audience is a local city council or the millennial generation at large, you want your audience to find you. Domain authority (DA) can help.
