Author: Nancy Marshall

Developing Personas To Help You With Targeting

Learn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.

Online Review Sites: Do’s and Don’ts for Managing Your Reputation

Discover the do’s and don’ts of online review sites, plus tips for leveraging Google Maps reviews, Facebook Recommendations and brand ambassadors to boost your reputation.

5 Ways to Get the Most Out of Your Website

Keep your website fresh, user-friendly and goal-driven to turn it into a powerful marketing tool that grows with your business.

Your Website Is an Asset. Your Marketing Is an Investment.

Your website is a key asset. Invest in strategic marketing to build customer trust, grow your audience and fuel long-term business success.

Audit and Enhance Your Personal Brand in Five Easy Steps

Everyone has a personal brand, whether they are intentional about developing and managing it or not.

How Social Media Changed Journalism in Five Days or Less

How the Boston Marathon Bombing Marked a Turning Point in Journalism

Google is Basing its Rankings on What Humans Want: 3 Key Strategies for Mastering Modern SEO

Focus on creating high-quality, user-friendly content, avoiding keyword stuffing, and build authority with credible backlinks for better SEO.

Mapping Your Network

Your network shapes your success. Map, nurture and appreciate your connections to build trust and grow personally and professionally.

New Hope for Old Resolutions

Technology offers tools that help people achieve New Year’s resolutions like saving money, getting fit, and staying connected, but personal commitment is still key.

How Social Media Is Like a Photo Christmas Card Every Day of the Year

December celebrates connection with holiday gatherings and heartfelt cards, but social media is like sending a holiday card every day of the year. Find out how social media can strengthen your relationships throughout the year, making the time spent together at the holidays even more meaningful.