By Nancy Marshall, Marshall Communications Founder and CEO, and The PR Maven® A message map is a tool that we use as part of The Marshall Plan® process at Marshall Communications. A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is […]
How-to examples & business cases for implementing effective public relations and marketing techniques.
Connect with your target audience, build brand credibility and ultimately boost your sales with public relations. Here are eight tips to help you achieve your goals.
Keep in touch with your contacts. If you meet someone for the first time, do whatever you can to store their name away in your mind so when you need what they have to offer, you know where to look.
Evaluating the effectiveness of your social media marketing strategy is an extremely valuable tool for maximizing engagement, ensuring brand consistency, and achieving return on investment.
With the emergence of artificial intelligence chatbots, many professionals are concerned about AI’s impact. Now is not the time to panic.
