Tag: Public Relations

Three Reasons Why You Should Invest in Print

Print isn't dead. Print remains a crucial part of a multi-channel marketing strategy for trust and broad recognition.

The Benefit of Having an Integrated PR and Social Media Program

Discover why digital media is important to integrate with your public relations efforts, from knowing what you are pitching, to who you are pitching, to hitting send.

The Anatomy of a Successful Media Pitch

Pitching the media is a bit of a gamble. There’s really no guarantee that a journalist is going to pick up on your story idea, no matter how great it is. Think of all those emails you get in your inbox every day that are pitching some sort of new product or special deal. Some […]

Message Mapping Helps Define Your Key Messages

By Nancy Marshall, Marshall Communications Founder and CEO, and The PR Maven® A message map is a tool that we use as part of The Marshall Plan® process at Marshall Communications. A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is […]