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Great marketing starts with genuine human connection.

In this Mid-Maine Chamber video, Nancy Marshall explains why engagement is more powerful than selling. Simple actions — eye contact, conversation, and a genuine smile — help people feel acknowledged and valued.

When people feel seen, trust grows. And trust is the foundation of strong relationships, effective communication, and long-term business success.

At Marshall Communications, we believe the most impactful marketing puts people first, because real connections drive real results.
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You can’t just email or call a journalist and say, “We’re the best.”
That’s not how media relationships work.

Journalists will always ask why — and they should. Leading with self-promotion instead of substance is an instant turnoff.
- Lead with why the story matters
- Offer real context and credibility
- Respect the journalist’s role and audience

📌 Strong PR is about value, not control.

For more media relations tips, listen to Nancy’s episode on the @Agents of Change podcast: www.theagentsofchange.com/nancy-marshall
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