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How-to examples & business cases for implementing effective public relations and marketing techniques.
Learn how Facebook and Instagram advertising works, how AI targeting improves results and how to measure ROI.
Contextual digital PR aligns brand messaging with trending online topics, using earned and owned media to boost visibility, SEO and AI presence.
Personal branding is essential in today’s digital and AI-driven world. Learn how managing your online presence builds trust, credibility and opportunity.
AI may change PR tasks, but it can’t replace human relationships; real conversations, trust and networking remain the true competitive advantage.
We are excited to share a very special episode of The PR Maven® Podcast featuring someone Nancy Marshall has known since he was a little boy — Sam D. Morse , professional alpine ski racer and member of the 2026 U.S. Olympic Alpine Team. 🇺🇸⛷️
Sam grew up in Carrabassett Valley, Maine, and attended Carrabassett Valley Academy with Nancy’s younger son, Jamie. They are both 30 years old now, and it has been remarkable to watch Sam grow from a young skier at Sugarloaf into a world-class athlete competing in the sport’s elite speed events.
At the Milano Cortina 2026 Winter Olympics, Sam made his Olympic debut in two alpine events:
• Downhill: Finished 19th in his first Olympic downhill race.
• Super-G: Finished 23rd, in his first Olympic Super-G.
Competing at the Olympic level and representing Team USA on the world stage is an extraordinary accomplishment.
In this episode, Nancy and Sam talk about much more than ski racing. Their conversation explores what it takes to compete at 90+ miles per hour, how athletes can build and protect their personal brand, why showing up for media opportunities matters, and the importance of mindset, faith, and holistic athlete development.
For more than 35 years, Nancy has helped leaders, entrepreneurs, and organizations strengthen their brands. Sam’s journey is a powerful reminder that reputation, professionalism, and authenticity are built long before the spotlight finds you.
This was a meaningful episode for us to produce, and we are proud to highlight a Maine athlete whose dedication and character inspire both on and off the slopes.
You can listen to the episode here: www.youtube.com/watch?app=desktop&v=9tPaXJE5kmQ
Sam — we are all cheering you on! 🇺🇸⛷️
#Olympics #MilanCortina #mooseontheloose #TeamUSA #stifelusskiteam #usskiteam ... See MoreSee Less
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We’re proud to share that our CEO, Nancy Marshall, was featured in the latest Agency Pulse newsletter from Forbes Agency Council. 🎉
Her article, “Resolutions for Better PR & Marketing in 2026,” highlights the importance of incremental growth, strategic thinking and authentic human connection in an evolving media landscape.
📩 Read the Agency Pulse feature here:
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The Long Game in a Fast World | Forbes Agency Council
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🏃 The pressure to move fast is real, but the agencies that thrive are the ones thinking beyond the next campaign. This week's Agency Pulse takes a closer look at how playing the long game strengthe...0 CommentsComment on Facebook
Public relations is often misunderstood, but it’s far from obsolete.
While some claim PR no longer exists, we know that strategic public relations remains a vital part of effective marketing. It’s about understanding your audiences — media, thought leaders, civic leaders, elected officials, and community stakeholders — and communicating with intention.
At Marshall Communications, our Marshall Plan starts with clarity: who are we trying to reach, and what’s the best way to share the story? From there, we integrate PR seamlessly into the broader marketing strategy.
PR isn’t going away.
It’s adapting, and it continues to drive real impact.
For more insights like these, listen to this Agents of Change podcast 🎧 ... See MoreSee Less
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Dear PR Maven Nation,
We are living in a time of profound instability. Around the world and right here at home, the pace of change, political division and uncertainty can feel overwhelming. Many people are carrying fear and anxiety about what’s happening in our government, within law enforcement, and across the institutions we once assumed were steady and predictable. It’s no wonder so many of us feel unsettled.
In moments like these, I find myself thinking deeply about leadership, credibility and personal brand. When the world feels noisy and polarized, how do we show up authentically without being reactive, performative or driven by fear?
Personal branding has never been about slogans or sound bites. At its core, it’s about clarity and resolve. It’s about knowing who you are, what you stand for and how your values guide your decisions, especially when emotions are running high. Each of us must decide how (or whether) to express our opinions on political and social issues, and there is no single right answer. What matters most is that the choice is intentional and true to who you are.
Some leaders feel called to speak out publicly. Others choose to lead quietly through their actions, their workplaces and the causes they support behind the scenes. Both approaches can be authentic. What doesn’t work, especially now, is saying something simply because it feels like “the right PR move.” People are remarkably perceptive. They can sense when words are crafted for optics rather than grounded in conviction.
As communicators, business owners and leaders, our greatest asset is trust. Trust is built slowly, through consistency and honesty, and it can be lost in an instant when our messaging doesn’t align with our values. Whether you choose to speak up, stay neutral or focus your energy elsewhere, make sure it comes from your heart and soul, not a playbook.
In this issue of the PR Maven Newsletter, I’ll share insights and practical guidance to help you stay grounded, intentional and authentic in your communications, no matter how uncertain the world may feel.
Warm regards,
Nancy Marshall
P.S. Happy Valentine’s Day! 💝 While it’s often associated with romance, Valentine’s Day at work is really about appreciation — taking a moment to recognize colleagues, clients, and partners who make our days better and our work stronger. A little gratitude goes a long way.
Did you enjoy this letter? Sign up for the PR Maven Newsletter to receive a letter like this directly in your inbox each month: ... See MoreSee Less
Newsletter - Nancy Marshall - The PR Maven®
prmaven.com
Previous Editions: From Digital PR to Real Connections, October’s Top Lessons for Growth – October 2025 Why a Strong Personal Brand Will Never Be Replaced by AI – September 2025 🌞 August Is t...0 CommentsComment on Facebook
Networking isn’t about collecting contacts or sending mass connection requests. It’s about building relationships that last.
In a new article published in Mainebiz, Nancy Marshall and guest contributor Ann Leamon explore how professionals can build and nurture meaningful networks over time — in ways that feel authentic, intentional, and sustainable.
The article offers practical tips, from strengthening your LinkedIn presence and acknowledging others’ achievements to engaging in your local community and maintaining existing relationships through thoughtful follow-ups. At its core, the message is clear: strong networks are built through trust, generosity, and showing up consistently, even in small ways.
These “light touches” — a note, a coffee, a shared article, or a simple thank-you — often make the biggest impact.
Read the full article here: ... See MoreSee Less
How to build — and nurture — a strong professional network
mainebiz.biz
Our guest columnists recommend being intentional about connecting and acknowledging the milestones and moments that matter to others.0 CommentsComment on Facebook
Your brand is more than a logo — it’s how people think and feel about you.
In today’s digital and AI-driven landscape, your brand is being shaped online every day — often before you ever meet a potential client, employer, or partner. Search engines and AI tools now pull information from websites, LinkedIn profiles, media coverage, and social platforms to form instant impressions.
That’s why personal branding and brand authenticity matter more than ever. A clear, consistent, and trustworthy online presence builds credibility, strengthens relationships, and creates long-term brand equity.
In our latest blog, Nancy Marshall explains why managing your personal brand is no longer optional and how AI is reshaping visibility and trust.
Read the full article: ... See MoreSee Less
Personal Branding Is Essential for Business Success
marshallpr.com
Personal branding is essential in today’s digital. Learn how managing your online presence builds trust, credibility and opportunity.0 CommentsComment on Facebook
Guilt is quietly shaping workplace culture — and not in a healthy way.
In a new Mainebiz column, Nancy Marshall shares a deeply personal look at how guilt shows up in the workplace — from leadership visibility and work-life balance to performance expectations and team dynamics.
When guilt replaces clarity, people stop asking questions.
They stop sharing ideas.
They stop bringing their full selves to work.
The result? Lower engagement, weaker trust, and teams that feel transactional instead of collaborative.
Strong cultures don’t demand guilt. They’re built on clear expectations, respect for different work styles, psychological safety, and trust.
For more, read Nancy’s latest column featured in Mainebiz: ... See MoreSee Less
How to banish guilt from the workplace
mainebiz.biz
When business leaders model boundaries, acknowledge trade-offs and show self-compassion, they give others permission to do the same, our guest columnist writes.0 CommentsComment on Facebook
What if becoming a better leader starts with a mindset shift — not a new strategy?
In her latest Mainebiz column, Nancy Marshall shares how The Let Them Theory can help business leaders reduce stress, build stronger relationships, and lead more effectively at work.
By letting go of the need to control how others think or react, leaders can set healthier boundaries, build trust without micromanaging, and refocus their energy on meaningful work.
It’s a powerful reminder for Maine’s business community, where relationships and reputation matter.
Read the full article in Mainebiz: ... See MoreSee Less
How to become a better leader by changing your mindset at work
mainebiz.biz
Drawing inspiration from a recent book, our guest columnist suggests letting others be who they are and focusing on being who you want to be.0 CommentsComment on Facebook
Great marketing starts with genuine human connection.
In this Mid-Maine Chamber video, Nancy Marshall explains why engagement is more powerful than selling. Simple actions — eye contact, conversation, and a genuine smile — help people feel acknowledged and valued.
When people feel seen, trust grows. And trust is the foundation of strong relationships, effective communication, and long-term business success.
At Marshall Communications, we believe the most impactful marketing puts people first, because real connections drive real results. ... See MoreSee Less
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