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How-to examples & business cases for implementing effective public relations and marketing techniques.
Learn practical ways to make your online marketing campaigns more effective, from Google Ads features to social media targeting.
Trade shows can be expensive (especially for small businesses), so it is vital for attendees to see a return on the investment.
It’s apple season in Maine and the perfect time to visit an orchard and bake your favorite apple treats. - Charlene
Learn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.
Press releases are far from dead—in fact, they’re more powerful than ever.
In Nancy Marshall’s latest Forbes article, “Breaking News: Why Press Releases Are Surviving in the AI Age,” she explains how press releases continue to play a vital role in shaping reliable, fact-based communication. As AI tools like ChatGPT and Google Gemini rely on news stories for information, well-crafted press releases have become essential for keeping both journalists and technology informed.
Nancy shares why PR professionals must double down on creating strong, newsworthy content that stands out in today’s fast-changing media landscape.
Read the full article on Forbes here: ... See MoreSee Less
Breaking News: Why Press Releases Are Surviving In The AI Age
www.forbes.com
AI tools like ChatGPT and Google Gemini rely on news stories and other media hits to source their responses to user queries.0 CommentsComment on Facebook
One of the most powerful lessons Nancy Marshall has learned throughout her career is that relationships are everything.
Whether you’re building a business, growing your personal brand, or looking to advance your career, it’s often who you know — and how well you nurture those relationships — that opens the right doors.
Here are a few key takeaways from Nancy’s conversation on the Agents of Change Podcast:
- Building authentic connections — both in person and online — helps you stay top of mind when opportunity knocks.
- Meaningful networking is about genuine interest, not just business cards or LinkedIn requests.
- Small gestures, like a thoughtful message or coffee chat, can strengthen relationships that last a lifetime.
- Combining personal branding with relationship-building creates trust that no algorithm can replace.
If you’re looking to grow your influence, expand your network, or simply connect with people who inspire you, we hope you’ll give this episode a listen!
For more episodes: www.theagentsofchange.com/nancy-marshall ... See MoreSee Less
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In her recent Mainebiz article, Nancy Marshall talks about why investing in a professional headshot is one of the most effective ways to build a strong personal brand and enhance your career image.
Co-authored with Ann Leamon, the piece explains how a high-quality, professionally taken photo can elevate your business reputation, strengthen your leadership image, and help you stand out across platforms like LinkedIn and other professional networks.
Nancy emphasizes that a headshot is often your first impression — whether you’re connecting with a potential client, being featured in the media, or preparing for a public speaking engagement. Working with a professional photographer ensures your photo reflects confidence, authenticity, and the professionalism you want your brand to represent.
Read the full article on Mainebiz: ... See MoreSee Less
Picture perfect: Why professional headshots matter
www.mainebiz.biz
Investing in a high-quality, professionally taken and edited headshot is an investment in your personal brand, our guest columnists write.0 CommentsComment on Facebook
We’re proud to share that Nancy Marshall has been featured once again in Forbes Agency Council’s latest expert panel, “20 Agency Leaders On The Services Their Clients Value Most.”
In the article, Nancy emphasizes the power of earned media and why it continues to be one of the most valuable services agencies can provide. Unlike paid or owned content, earned media builds long-term credibility and trust that no advertisement can replicate. It also fuels awareness, strengthens brand authority, and helps organizations reach new audiences in authentic and meaningful ways.
As Nancy explains in her feature, “Earned media is experiencing a renaissance.”
You can read the full Forbes article here: ... See MoreSee Less
20 Agency Leaders On The Services Their Clients Value Most
www.forbes.com
While many agencies offer a full array of service options, a few specific service areas often stand out to clients as being truly indispensable for achieving their goals.1 CommentsComment on Facebook
Dear Friends,
I’m thrilled to share that I’ll be speaking on November 17 at the HospitalityMaine Annual Conference at the beautiful Samoset Resort on one of my favorite topics; digital marketing!
I’m so excited about the endless possibilities available to all of us today for reaching our ideal customer persona through smart, targeted digital marketing techniques. In my presentation, I’ll show how digital marketing can be used to create the ultimate goal: word-of-mouth marketing. After all, word of mouth remains the most powerful marketing tool of all — a trusted friend or relative recommending your brand carries more credibility than any ad ever could.
Also in this issue, I’m sharing an article about why press releases are more relevant than ever in the age of AI. As tools like ChatGPT and Google’s Gemini scour the web for trustworthy, verified information, they often rely on well-written press releases from credible sources to feed accurate data into their results. That means distributing high-quality press releases is not only a classic PR best practice — it’s now a key strategy for being discovered in the AI-driven search era.
These are exciting times for all of us in communications and marketing! Between AI-powered discovery, digital storytelling, and human connection, our industry is evolving faster than ever — and I believe those who stay authentic and consistent in their personal brand will always stand out.
On a personal note, I’ve also been spending some time at the Hearts of Pine soccer games and have been meeting up with many friends and business contacts there. It’s been an amazing inaugural season for this Maine soccer team — and another reminder that meaningful networking can happen anywhere.
Thank you for being part of my community and for supporting The PR Maven® brand. I hope your November is full of growth, connection, and inspiration!
Warmly,
Nancy Marshall
Did you enjoy this letter? Sign up for the PR Maven Newsletter to receive a letter like this directly in your inbox each month: ... See MoreSee Less
Newsletter - Nancy Marshall - The PR Maven®
prmaven.com
Previous Editions: From Digital PR to Real Connections, October’s Top Lessons for Growth – October 2025 Why a Strong Personal Brand Will Never Be Replaced by AI – September 2025 🌞 August Is t...0 CommentsComment on Facebook
Looking to position yourself or your company president as a trusted thought leader?
In this week’s Green Light Maine Marketing Minute, Nancy Marshall, The PR Maven, explains how writing an op-ed can elevate your credibility and expand your brand’s reach.
From local newspapers to major outlets like The Wall Street Journal or The Washington Post, an op-ed gives you the space to share valuable insights and demonstrate your expertise, without being overly promotional.
For more on how to get started, watch the full Green Light Maine video here. ... See MoreSee Less
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This is horrible. People are not paying attention when they are driving, and cyclists are dying! ... See MoreSee Less
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When this happens, it's usually because the owner only shared it with a small group of people, changed who can see it or it's been deleted.0 CommentsComment on Facebook
Trade shows are not just making a comeback; they are booming. The U.S. B2B trade show market is expected to surpass 17 billion dollars by 2028, proving that in-person connection remains one of the most powerful tools in marketing and public relations.
But attending a trade show is only half the story. To truly maximize your return on investment, you need a strategy that begins before you arrive and continues after you leave.
Here are five ways to get more ROI from your next trade show:
1. Plan ahead. Book your booth space early, set clear goals, and define what success looks like, whether that means new leads, media exposure, or partnerships.
2. Use PR to your advantage. Announce your participation with a press release and share it on your website, newsletter, and social channels. Visibility matters.
3. Go live and engage. Stream moments from your booth, post updates, and tag connections to build buzz in real time.
4. Follow up fast. Send personalized follow-ups to everyone you meet, from prospects to journalists, while the momentum is still fresh.
5. Keep the story going. Post a recap or video afterward to extend your visibility and showcase what your team accomplished.
Trade shows are about more than booths and banners; they are about relationships, visibility, and storytelling. When combined with a strong PR plan, your presence can have an impact that lasts well beyond the event floor.
Read the full article by Nancy Marshall, The PR Maven®, here: ... See MoreSee Less
How To Maximize Trade Show ROI — In PR And Beyond
marshallpr.com
Trade shows can be expensive (especially for small businesses), so it is vital for attendees to see a return on the investment.0 CommentsComment on Facebook
For years, people have said that public relations is outdated — that journalists are tired of press releases and that PR has lost its power. But that couldn’t be further from the truth.
In Nancy's latest article for Forbes Agency Council, she explains why the press release isn’t just alive, it’s evolving. In today’s AI-driven world, press releases play a critical role in shaping the credible, factual content that both journalists and AI models rely on.
The more strategic and newsworthy your content is, the greater its impact will be across various media and technology platforms. PR is not fading; it’s adapting.
Read the full article here: ... See MoreSee Less
Breaking News: Why Press Releases Are Surviving In The AI Age
www.forbes.com
AI tools like ChatGPT and Google Gemini rely on news stories and other media hits to source their responses to user queries.0 CommentsComment on Facebook