Category: Forbes Agency Council

PR And Marketing Are Expensive. Start With A Plan.

Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? So why would you pay for public relations or marketing without first developing a plan?

How A 420-Calorie Salted Caramel Hot Chocolate Taught Me About The Power Of A Brand Touch

I have always thought that any small business owner should treat their business as if it has a franchise location in every city across the country. Small business guru Michal Gerber explains as much in The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. In his book, Gerber highlights the importance of developing processes and procedures that are well-documented so an entry-level employee can handle the kinds of tasks required on a daily basis.

Cultivating Your Personal Brand And Network Is Like Growing Your Garden

In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine. Either way, it’s vital to lay a sturdy foundation of social networking, which can help you celebrate successes and overcome obstacles that seem insurmountable.

Build Your Network, Grow Your Value For Yourself and For Others

The more people you know and the more people who know, like and trust you, the more business you will have.