Category: Forbes Agency Council

Why It’s Invaluable When People Say ‘I’ve Heard Of You’

What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.

10 Tips For Using PR To Improve Your Google SEO

Google is home to search, “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything. With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority.

From Typewriters To Tablets: The Evolution Of PR

Consider how much business has changed in the last six months from Zoom meetings to remote work. Now, consider how much business has changed in the last four decades.

Curiosity: The Key To Surviving And Thriving During A Pandemic

At a time when bad news is everywhere, we need to keep our heads held high. Of course, most Americans know that perseverance is valuable currency nowadays, but there is perhaps an even more valuable one: curiosity.

The Real Difference Between Sales And Marketing, And How One Sets The Stage For The Other

What is the difference between sales and marketing? The two words are often used interchangeably, even though they fulfill two extremely different needs.

The Pandemic Has Made PR And Marketing More Important Than Ever

The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.

How Content Creation Can Position You As A Thought Leader

If you specialize in any field, the goal is to become a thought leader. So how do you become a thinker and a leader? Find out how to convey your mastery to the general public by using content creation.

Social Distancing Silver Lining? People Are Listening To Podcasts More

As COVID-19 keeps Americans isolated at home, many of us are craving entertainment more than ever before. Think about it: Our reliance on technology has never been so strong. In many ways, there’s no better time to be a podcaster.

Doing PR And Embracing The New Normal In The Age Of Social Distancing

As the coronavirus spreads throughout the world, we are entering uncharted waters. From President Trump's declaration of a national emergency to the canceling of professional sports, what the World Health Organization has named a "pandemic" is affecting every aspect of American life. And it's taking a toll on the general public.