When I talk to businesses about using pay per click to help promote their business, the reactions I sometimes get range from stark horror to jaded disbelief. This always surprises me. Of all the marketing opportunities available to a business, PPC can be one of the most effective and most measurable – when done correctly. […]
How-to examples & business cases for implementing effective public relations and marketing techniques.
Connect with your target audience, build brand credibility and ultimately boost your sales with public relations. Here are eight tips to help you achieve your goals.
Keep in touch with your contacts. If you meet someone for the first time, do whatever you can to store their name away in your mind so when you need what they have to offer, you know where to look.
Evaluating the effectiveness of your social media marketing strategy is an extremely valuable tool for maximizing engagement, ensuring brand consistency, and achieving return on investment.
With the emergence of artificial intelligence chatbots, many professionals are concerned about AI’s impact. Now is not the time to panic.
