What if we told you that an ad for your business could pop up on the Facebook feeds of consumers who are currently traveling in Portland, Maine, are between the ages of 30-55 who speak English and/or French and are interested in wine, fine dining and sailing? Pretty specific, wouldn’t you agree? That would be […]
How-to examples & business cases for implementing effective public relations and marketing techniques.
Focus on creating high-quality, user-friendly content, avoiding keyword stuffing, and build authority with credible backlinks for better SEO.
AI is transforming PR by streamlining tasks like press release drafting and audience targeting, boosting efficiency. PR firms are using AI for insights and messaging, but human oversight remains crucial to maintain authenticity and creativity. AI is a tool, not a replacement.
Your network shapes your success. Map, nurture and appreciate your connections to build trust and grow personally and professionally.
Your Google search ranking is crucial as SEO shapes your online presence. PR plays a key role by securing media coverage that boosts visibility and credibility.
