How to build your personal brand and network online and in person

In this 75-minute presentation, attendees heard from Nancy Marshall, The PR Maven® about branding, including personal branding, with tips and techniques to improve your own personal brand and how to best represent yourself, as well as the organization you represent.

As part of the presentation, Nancy shared what a message map is and how to use it. She also shared the importance of listening to your audience and provided advice for individuals and organizations that want to communicate their messages more effectively. The session included a networking opportunity for the attendees to apply the information from the presentation and a 15-minute interactive Q&A session. Portions of the presentation were recorded for use in a future episode of The PR Maven® Podcast.

2019 Maine Land Preservation Conference

How to Build Your Personal Brand and Network Online

At the Kennebec Valley Chamber Business Expo, Nancy Marshall, CEO of Marshall Communications and Reach-certified personal branding strategist discussed several ways to improve your biography and presence online. She covered topics from headshots to SEO. If you’re a high-level executive, want to be an online influencer or build a stronger online presence to find a new job, you won’t want to miss this presentation! Her presentation was recorded as an episode for The PR Maven® Podcast.

To learn more about the event, visit the August Maine Business Expo.

10 Tips to Make the Most of Networking in Maine

This presentation covered word of mouth, social media, listening more than talking, asking good questions, going to networking events, using social media, and paying attention to the person you are with rather than staring at your phone. Nancy also talked about thanking those who refer business to you. This is an hour-long presentation. If your group is interested in hearing this presentation, email Nancy at

Creating and Promoting your Employer Brand

Nancy presented a lively seminar in the LA Metro Chamber’s Mind Your Business Series at the LA Metropolitan Chamber of Commerce.

Book Talk at Carrabassett Valley Public Library

Nancy gave a book talk to discuss her new book and how she self-published it on She also signed copies of her book, which were for sale at the event.

Personal Branding from the Inside Out and the Outside In

Nancy Marshall, CEO of  Marshall Communications and The PR Maven®, presented this dynamic presentation on Wednesday, September 9,  at the Maine Women’s Network, Androscoggin Chapter, meeting.

Nancy’s presentation covered reputation management and the importance of creating your own personal brand. Her 12-step program details how a personal brand originates in your own heart and mind, but is leveraged by consistent messaging.

Marshall explains, “All business is based on relationships between people. Defining your unique personal brand adds value to everything you do by making you stand out among your competitors and assuring that those who need your services will remember you and think highly of you as a person. I have developed a 12-step process to help people define and communicate their personal brand, and I am eager to share it with the Maine Women’s Network.”

Marshall to Moderate Two Panels at Mainebiz Momentum Convention

Nancy Marshall, CEO of Marshall Communications and The PR Maven®, moderated two panels at the Mainebiz Momentum Convention. The panel discussions covered the topic of business progression.

The two panels included Kalevi Kotkas of Clark Insurance, Derek Volk of Volk Packaging, Frank O’Shea of Berry Dunn, and Jim Wellehan of Lamey Wellehan Shoes. In keeping with the convention’s theme of “Transformation,” they talked about succession planning in multi-generational family-owned businesses. They also discussed ways in which they have kept their brand relevant with their customers and how they have engaged their employees to provide superior service to their customers.

Marketing for the 21st Century Workshops

Staff from Marshall Communications presented a series of 30-minute workshops at The Senator Inn and Spa in Augusta. The first workshop was about Modern PR and Personal Branding Techniques.

Dare to be Awesome — Ellsworth Business Expo hosted by the Ellsworth Chamber

Dare to be Awesome covered using the power of the web to maximize your marketing budget and grow your business.

It covered: How to use your website to grow your customer list; developing a description of your products or services to attract the ideal customers; ways to engage your customers through email and social media to build long-term relationships; leveraging the power of PR to build credibility and word-of-mouth marketing; positioning yourself as an expert in your field to attract media attention and loyal customers; and the importance of creating a marketing communications plan, strategy and budget to generate measurable ROI.

Broadband and Small Business Workshops

Nancy presented four speaking engagements as part of a series for the State of Maine ConnectMe Authority on how businesses can grow by using the internet. She talked about the importance of an up-to-date responsive website, growing your customer list, increasing engagement with your targeted customers and prospective customers, and defining your brand story and key messages, as well as using social media to engage in an ongoing dialogue with your brand followers.

The presentations were highly interactive and included a glossary of internet marketing terms. The presentations were at multiple locations at the same time and you may wonder how — these presentations were all linked through the state of Maine’s ITV technology, which shows the power of broadband internet.

If you would like one of these presentations for your group or organization, contact Nancy at

Using Social Media to Promote your Agency

Panel discussion at the Northeast Fish & Wildlife Conference. This conference attracts more than 500 natural resource professionals.

Creating Your Personal Brand

Presented by the Belgrade Lakes Region Business Group, Nancy spoke about the importance of creating your own personal brand. Before the internet, only celebrities needed to worry about personal branding. Now, reputation management should be on everyone’s radar screen. Your personal brand is your most valuable asset. It can open doors or, if not managed well, can impede your professional growth and prevent your ability to secure new business.

Personal Branding From the Inside Out and the Outside In

Nancy Marshall, The PR Maven®, and Julie Cunningham of Julie Cunningham Color© presented to the Kennebec Valley Chamber of Commerce Women’s Network at The Senator Inn and Spa in Augusta. The presentation included information on personal brand development, including developing a message map to communicate your strengths, as well as image tips on the best colors and styles to wear.