Category: Uncategorized

Is the Press Release Dead? You Might Be Surprised at the Answer

Jody Fisher, VP of Public Relations at Austin Williams, explains why the press release remains a key strategy in PR.

Traditional Media Is The ‘OG’ Influencer

There’s more to PR than the digital universe. The ultimate influencer for PR practitioners to leverage is still traditional media. Professionals in the field need to be creative about promoting their clients in other ways. The original way—and still the most important way—comes down to traditional media.

10 Things Business Professionals Can Learn From Queen Elizabeth II

Over the decades, Queen Elizabeth taught us many valuable lessons. Here are 10 things that professionals can learn from her seven-decade reign.

For A Successful Client-Agency Relationship, Engagement Is Key

Work with enough clients, and you realize what works and what doesn’t. In my experience, engagement is key.

An Overview: The History of Public Relations

How did public relations evolve into the industry we know today? You may be surprised to find out how exactly PR came to be…

PR People: Don’t Be Just A Commodity

Finding PR people is easy, but finding those who are truly PR experts is rare. Don't be a commodity. Separate yourself by adding real value.

From Your IPhone (Or Tesla) To Work, Keep Your Batteries Charged

Just like your electronics, your "internal" batteries need to be charged. So how do you keep your batteries charged?

How Allagash Brewing Company’s Founder Turned an Unknown Beer Into One of the Top 50 Craft Brewery Brands in the US

Allagash Brewing Company founder Rob Tod shares how innovation and sustainability led the brewery to become one of the top 50 craft brewery brands in the US.

How PR Can Build Your Business A Bank Account Of Goodwill

Public relations can go a long way — long before crisis strikes. PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.

How To Build a Personal Brand with Public Service and Personal Attention: Phil Harriman Shares His PR Story

Phil Harriman, founding partner of Lebel & Harriman, shares how business owners can align their priorities and passions to build a personal brand.