Category: Uncategorized

An Overview: The History of Public Relations

How did public relations evolve into the industry we know today? You may be surprised to find out how exactly PR came to be…

PR People: Don’t Be Just A Commodity

Finding PR people is easy, but finding those who are truly PR experts is rare. Don't be a commodity. Separate yourself by adding real value.

From Your IPhone (Or Tesla) To Work, Keep Your Batteries Charged

Just like your electronics, your "internal" batteries need to be charged. So how do you keep your batteries charged?

How Allagash Brewing Company’s Founder Turned an Unknown Beer Into One of the Top 50 Craft Brewery Brands in the US

Allagash Brewing Company founder Rob Tod shares how innovation and sustainability led the brewery to become one of the top 50 craft brewery brands in the US.

How PR Can Build Your Business A Bank Account Of Goodwill

Public relations can go a long way — long before crisis strikes. PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.

How To Build a Personal Brand with Public Service and Personal Attention: Phil Harriman Shares His PR Story

Phil Harriman, founding partner of Lebel & Harriman, shares how business owners can align their priorities and passions to build a personal brand.

Branding Lessons from Red Sox Nation: What Broadcaster Tom Caron Has Learned About Communication and Community

Beloved New England broadcaster Tom Caron offers lessons in personal branding and community building inspired by sports.

Telling Stories Through Local Ingredients: A Restaurant Manager and Chef on Taking Pride in Maine’s Flavors

The manager and chef of new Waterville restaurant Front & Main share their thoughts on building a brand and narrative with local flavor.

How to Train For Your Career Like an Olympic Athlete

As the Olympics commence, we admire the dedication of the athletes competing. Learn how to train for your career like an Olympic athlete in this blog.

How to Use Hashtags

Using hashtags can often seem a bit overwhelming and confusing. This blog makes understanding how to effectively use hashtags simple.