Posted on: September 18, 2018

Show Notes

Air date: 9/18/2018

Craig Marshall, Executive Director of Sales & Marketing, World Pro Ski TourAbout Craig Marshall:
Craig Marshall is the executive director of sales & marketing for the World Pro Ski Tour. Craig grew up at Sugarloaf, Maine, and ski raced while at Carrabassett Valley Academy and at the NCAA Division I level for Colby College. He moved to Portland, Maine, in August of 2015 and still lives there while running the WPST. Craig works part time as a youth ski race coach in addition to playing golf and squash.

In this episode:

  • Craig’s career takes an early turn from broadcasting to sports marketing
  • The story behind the World Pro Ski Tour
  • What’s next for the World Pro Ski Tour
  • How the athletes have embraced networking and social media
  • Skiers understanding the role of marketing and sponsorships

“Just be outgoing and enthusiastic about whatever you’re going to be doing.” — Craig Marshall, Executive Director of Sales & Marketing, World Pro Ski Tour

Highlights from this episode:

3:58 – Craig meets Ed Rogers and how that connection led to his role today
7:43 – Innovation is key to marketing the World Pro Ski Tour today
10:59 – The opportunity for the athletes to grow their careers
12:44 – Tapping into the power of social media and hometown publicity to grow the tour
17:25 – The challenge of measuring public relations and marketing efforts
20:52 – The importance of tailored sponsorship opportunities
28:35 – His advice for people trying to start their career in sports

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