Show Notes

Air Date: 10/13/2020

How to share your message through podcasting, with Peter Koch

Peter has more than 36 years of experience in the New England recreation industry including 20 years working in or managing many aspects of the ski industry, including mountain operations, resort services, lodging, and food service. Because the ski industry is so diverse—combining hospitality with construction, health care, manufacturing, and outdoor recreation—Peter has experience with almost all categories of businesses insured by MEMIC.

Peter graduated from Springfield College with a Bachelor of Science degree in Recreation Industry Management. He holds current certifications from the National Ski Patrol, the Professional Ski Patrol Association, SPRAT (Society of Professional Rope Access Technicians), and CMC (Rope Rescue III).

He is an authorized instructor in both the OSHA 10-hour Construction and the OSHA General Industry Outreach Training Programs and teaches workshops for MEMIC, ranging from safety leadership and ergonomics to fall protection and high angle rescue.

When not working for MEMIC, Peter and his wife own 5 Daughters Photography. They focus on landscapes, portraits, and creating photography fundraisers for teams and organizations.

In his spare time, he loves to spend time outdoors with his wife and five daughters skiing, kayaking, hiking, camping, and playing music.


In the episode:

2:46 – Before working at MEMIC, Peter describes his work at Sunday River and Otis Ridge.

5:58 – Peter talks about the Safety Experts Podcast MEMIC created with the help of a Marshall Plan®.

9:56 – Peter describes how his job at MEMIC has changed with the Safety Experts Podcast.

11:33 – Peter explains how MEMIC’s podcast has helped strengthen relationships with policyholders.

16:20 – Peter shares how the Safety Experts Podcast is helping to build the MEMIC brand.

19:06 – Peter defines the three pillars of safety.

19:33 – Nancy and Peter switch gears to talk about 5 Daughters Photography.

23:18 – Peter talks about the balance between his two jobs, using both creativity and an analytical mindset.

27:00 – Peter suggests making sure your personal and professional brands both have an essence of who you are so that you can achieve long term success.

30:32 – Peter describes how COVID-19 has impacted MEMIC.

33:30 – Peter shares some of his most helpful resources.



“It’s all about relationships. Really. It really is. You can’t convince someone of something without having a relationship with them first.” – Peter Koch, safety management consultant and manager of digital technology at MEMIC



Safety Experts Podcast


5 Daughters Photography

Extreme Ownership by Jocko Willink and Leif Babin


Listen to Greg Glynn’s PR Maven® Podcast episode


Activate the PR Maven® Flash Briefing on your Alexa Device.

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