by Megan Crowder, Marshall Communications Account Coordinator If it’s not already, social media should be top of mind when it comes to creating and implementing a successful marketing plan. With the advent of the internet and the growing number of users, once social media was introduced its use exploded. Social media encompasses everything from blog […]
How-to examples & business cases for implementing effective public relations and marketing techniques.
Focus on creating high-quality, user-friendly content, avoiding keyword stuffing, and build authority with credible backlinks for better SEO.
AI is transforming PR by streamlining tasks like press release drafting and audience targeting, boosting efficiency. PR firms are using AI for insights and messaging, but human oversight remains crucial to maintain authenticity and creativity. AI is a tool, not a replacement.
Your network shapes your success. Map, nurture and appreciate your connections to build trust and grow personally and professionally.
Your Google search ranking is crucial as SEO shapes your online presence. PR plays a key role by securing media coverage that boosts visibility and credibility.
