Show Notes

Air Date: 2/1/2022

Don’t Forget the No. 1 Rule in Business: Look People in the Eye and Say Their Name

During the holiday season, I’ve spent many days reflecting on the lessons learned from my father. In a personal and professional sense, he taught me how to behave in public and set me up for success today.

The lessons from my father resonated because they were simple and straightforward. He often told me to remember the simplest rule when meeting new people: Look people in the eye and say their name. In truth, it’s the No. 1 rule in business: Treat people like people, and humanize your relationships.

Recently, my son Jamie and I had dinner with one of my first bosses in business, Warren Cook, the president of the ski resort where I worked as the communications director in my 20s. Warren asked Jamie if he remembered my late father, who was a sales engineer for Westinghouse. In that capacity, my father leveraged an unusual combination of sales and people skills. Warren said to my son: “Your grandfather was a look-you-in-the-eye kind of guy.”

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The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in December 2021.


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