Category: Case Studies

City of Saco: Friendly by Nature

Creation of a Refreshed Brand Platform and Strategic Marketing Plan Goal Establish a stronger brand and marketing strategy, empowering the City of Saco to leverage its strengths and drive smart economic growth Situation Analysis Located at the mouth of the Saco River along the Atlantic Ocean and in close proximity to major metropolitan areas, Saco […]

Traction Case Study

Traction Case Study: Marshall Communications Goal: Strengthen Marshall Communication’s business practices to add value to the agency as a service provider Situation Analysis: Marshall Communications had recently expanded its client base into Portland, Maine, and had secured the account of a major national brand, Orvis. The business was thriving. Never one to rest on her […]

“What’s Your Adventure Style?” Quiz and Interactive Mapping Project

Maine Huts & Trails “What’s Your Adventure Style?” Quiz and Interactive Mapping Project Objectives: Use the website to more accurately convey the Maine Huts & Trails experience to those new to the huts and trail system Improve customer satisfaction among first-time guests Give prospective guests a better picture of the many different activities and offerings […]

Annual Report Redesign

Lunder-Dineen Health Education Alliance of Maine Annual Report Redesign Objectives: Expand the role of the annual report to include fundraising, education, and marketing Expand the reach and distribution of the annual report Create a more sophisticated design to more aptly reflect the evolving Lunder-Dineen brand Use the report as a tool to educate the public […]