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PR Works! Appendices

Appendix A: Brand Manifesto Example

Appendix B: Message Map Example

Appendix C: Personal Brand Manifesto Example

Appendix D: Press Release Example 1

Appendix E: Press Release Example 2

Appendix F: Media Pitch Example

Appendix G: Invitation to Cover Example

Appendix H: Opinion Piece Example

Appendix I: Measurement Dashboard Example

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How-to examples & business cases for implementing effective public relations and marketing techniques.

PR Strategies to Improve Sales

Connect with your target audience, build brand credibility and ultimately boost your sales with public relations. Here are eight tips to help you achieve your goals.

Make Sure You Keep In Touch With Your Business Contacts

Keep in touch with your contacts. If you meet someone for the first time, do whatever you can to store their name away in your mind so when you need what they have to offer, you know where to look.

Is it Time for a Social Media Audit?

Evaluating the effectiveness of your social media marketing strategy is an extremely valuable tool for maximizing engagement, ensuring brand consistency, and achieving return on investment.

AI Is Here To Stay, But It’s No Match For Humans In PR And Marketing

With the emergence of artificial intelligence chatbots, many professionals are concerned about AI’s impact. Now is not the time to panic.

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Marshall Communications
5 Community Dr., #110, Augusta, ME 04330
(207) 623-4177
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