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How-to examples & business cases for implementing effective public relations and marketing techniques.
How the Boston Marathon Bombing Marked a Turning Point in Journalism
LinkedIn is evolving into a powerful platform for thought leadership, offering tools for authentic content, networking and personal brand growth.
Focus on creating high-quality, user-friendly content, avoiding keyword stuffing, and build authority with credible backlinks for better SEO.
AI is transforming PR by streamlining tasks like press release drafting and audience targeting, boosting efficiency. PR firms are using AI for insights and messaging, but human oversight remains crucial to maintain authenticity and creativity. AI is a tool, not a replacement.
