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How-to examples & business cases for implementing effective public relations and marketing techniques.
It’s apple season in Maine and the perfect time to visit an orchard and bake your favorite apple treats. - Charlene
Learn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.
AI is reshaping search. Google’s AI Overviews and ChatGPT mean PR pros must adapt, ensuring content fuels AI results as well as traditional SEO.
The South loves their pimento cheese, but I've seen a fair share of it in Maine as well, which makes me happy! My Nana loved pimento cheese sandwiches. Best enjoyed on bad-for-you, fluffy white bread. Also great as a dip! - Kat
