Integrated Campaigns & Activations
Coordinated campaigns, partnerships, events, and media activations that amplify your message across every channel — and turn visibility into momentum.
The most effective PR and marketing programs don't work in silos. We design and execute integrated campaigns that align earned media, owned content, paid advertising, partnerships, and live activations into a single, coherent effort — so your organization moves markets, not just mentions.
We deliver coordinated, measurable communications programs that connect with target audiences.
Cross-channel strategy, creative partnership and integration, asset management, and timeline management — the architecture that keeps every activation moving toward the same goal.
Persona identification, creative ideation, campaign coordination, media planning, and channel placement — developed alongside your earned and owned strategy.
Outreach, negotiation, collaboration, and amplification with influencers and partners who can authentically extend your reach to the audiences that matter most.
Product launches, press events, experiential moments, and sponsorships — planned and executed to generate coverage, build relationships, and drive attendance.
Itineraries, accommodations, and travel logistics for journalists — managed end to end so media relationships translate into coverage.
Detailed, KPI-measured reporting for earned and paid media results — so you see the full picture of what your investment delivered.
While my agency, Briggs Advertising, was building the brand story, identity, packaging and website for Maine’s first craft distillery, it became clear that launching Cold River Vodka had to include a strong PR component. Not only is Marshall Communications the best PR firm I’ve worked with, Nancy is honest, honorable, and a consummate team player. The earned media coverage she and her group generated proved critical in making the launch successful and getting this authentic, Maine brand off to a flying start.
Briggs Advertising
Built for momentum across every channel.
We clarify objectives, audiences, timing, and the right channel mix — so every activation has a clear role in a larger strategy.
We manage the moving parts — media outreach, partner coordination, event logistics, content production, and ad trafficking — so nothing falls through the cracks.
We track results across all channels and translate them into clear insights — what worked, what we'd do differently, and how to build on the momentum.
Ready to amplify your next campaign?
Let's talk about what an integrated approach could do for your organization.