Agency Services

Strategic Communications & Reputation Building

We help you build brand trust, strengthen awareness, and establish authority through earned media, messaging, and long-term reputation stewardship.

Reputation Building is a strategic communications program that grows trust and authority through earned media, owned content, positioning, and ongoing reputation management — so your organization becomes easier to find, easier to trust, and easier to choose.

35+
Years in Maine & New England
Placed In
Forbes Boston Globe TODAY Show Huffington Post Wall Street Journal CBS ABC Martha Stewart Living New York Times Weather Channel Outside Smithsonian Washington Post NBC Late Night w/ Seth Meyers Bangor Daily News NewsCenter Maine Good Day Maine WGME WMTW WABI WVII WAGM Maine Life Mainebiz FOX 23 Lewiston Sun Journal Portland Press Herald Morning Sentinel - Kennebec Journal
ME & NE
Deep regional relationships
What We Do

We help you build brand trust, strengthen
awareness, and establish authority.

Earned Media

Press release writing and distribution, proactive outreach, press pitching, journalist relations, media list development and maintenance.

Owned Content

Newsletters, thought-leadership articles, bylines, op-eds — plus AI-ready website content such as blogs and FAQs designed to surface in generative-search results.

Positioning Strategy

Key message frameworks, executive communications, narrative refinement.

Reputation Management

Competitive analysis and market research, ongoing counsel, sentiment tracking, stakeholder alignment.

Employer Branding

Internal communication audits, employer value proposition, storytelling alignment.

Media Relations Activities

Scheduling and managing media events, press conferences, and press tours.

For any organization looking to elevate their brand from a local favorite to a national destination, Marshall Communications is the platinum standard. Their unparalleled network and ability to pivot quickly — from redesigning our e-newsletters to pitching national media stories — has significantly amplified Bar Harbor's voice in a crowded digital landscape. The team feels like an extension of our own staff, deeply invested in our members' success.

How We Work

A process built for momentum.

Step 01
Align

We align on your goals, audiences, and message priorities — so every effort points in the same direction.

Step 02
Build & Execute

We build and execute a consistent earned and owned cadence — stories, coverage, and content that accumulate over time.

Step 03
Measure & Refine

We measure against KPIs and refine continuously — so momentum compounds rather than plateaus.

Ready to strengthen your brand's reputation?

Let's talk about what's possible for your organization.

Get in Touch