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Episode 264: Conversion Rate Optimization Explained, With Marty Greif, President of SiteTuners
Do you use conversion rate optimization on your website? Marty Greif explains what CRO is, how it is different from SEO and why it is important for your website.
Episode 263: Using Empathy in Crisis Communications, With Steve McCausland, Communications Specialist at Marshall Communications
Do you know how to communicate with the media during a crisis? In this PR Maven® Podcast episode, Steve McCausland returns to share more of his crisis communications experience and tips.
Episode 262: To Be a Successful Entrepreneur, You Need a Strong Network — Here’s Why
Without networking, it is virtually impossible to be a successful entrepreneur. In this PR Maven® Podcast episode, find out how to grow a strong network.
Episode 261: 2023 Golden Microphone Award Celebration With Bob Shultz
Bob Shultz, president and chief financial officer at Puritan Medical Products, returns for a special episode honoring him as the most popular guest of the year! Listen to find out how Puritan continues to adapt and innovate their products after COVID.
Encore Episode 210: An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products
We are celebrating the PR Maven® Podcast guest with the most popular episode of the past year, Bob Shultz, president and chief financial officer at Puritan, by rereleasing his award-winning episode, episode 210.
Episode 259: How To Attract and Retain Employees in Today’s Labor Market
In this labor market, how do you attract and retain employees? In this episode, Nancy lists some tips that can help your business find and keep employees.
Episode 258: Important Lessons Learned as a Podcaster
Have you ever considered starting your own podcast? In this PR Maven® Podcast episode, Nancy talks about some of the lessons she has learned as a podcaster.
Episode 257: How To Use LinkedIn To Grow Your Network — and Bolster In-Person Connections
LinkedIn allows you to create and cultivate meaningful connections. In this PR Maven® Podcast episode, find out how to use LinkedIn to grow your network and bolster in-person relationships.
Episode 256: ‘Show Some Respect’ and Other Email Etiquette Tips
How many emails do you process in a day? If you are like Nancy, it is in the hundreds. In this episode, reflect on your daily emailing habits and learn 10 email etiquette tips.
Episode 255: Why Your Business Should Do a Social Media Audit, With Lara Beckius, Marshall Communications’ 2023 Intern
Has your business completed a social media audit recently? In this episode, Lara Beckius talks about when and why to complete a social media audit.
Episode 254: Celebrating Five Years, With Special Guest, Tim Cotton
The new PR Maven® Podcast episode with Tim Cotton is here! Nancy catches up with Tim on The Duck of Justice, writing social media content and books, and they reminisce about their past episodes together.
Encore Episode 60: One-year Anniversary Party with Tim Cotton
To continue The PR Maven® Podcast’s fifth-anniversary celebration, we are rereleasing our second most popular episode of all time, episode 60, with Tim Cotton.
Encore Episode 36: Lieutenant Tim Cotton, Bangor Police Department
The PR Maven® Podcast is celebrating 5 years! To mark the occasion, we are rereleasing our two most popular episodes of all time, both with Tim Cotton. Today we share episode 36, but look out for a new episode with Tim.
Episode 253: Journalists vs. Influencers – Where You Should Place Your Trust, With Karen Stabiner, Journalist and Author
Should your business be working with influencers? They may seem like a quick and easy way to spread the word about your business, but you need to do some serious homework before welcoming influencers free of charge. Karen Stabiner explains why you should think twice about working with influencers.
Episode 252: Make Sure You Keep in Touch With Your Business Contacts
Remember that person you met, but whose name you can’t remember? Now you need what they have to offer, but you don’t have enough information to even search for them. In this episode, find out the importance of staying connected with your business contacts.
Episode 251: When To Rebrand, With Paula and Derek Slayton From Trampoline Advertising & Design Co.
When should you rebrand? It may be different than you think! Listen to this episode featuring Paula and Derek Slayton to find out when to rebrand plus much more.
Episode 250: AI Is Here To Stay, but It’s No Match for Humans in PR and Marketing
The emergence of artificial intelligence has put a lot of people on edge. Learn about the importance of the human touch in the age of #AI in this episode.
Episode 249: Spreading Inclusion and Acceptance Through Storytelling, With Lisa and Scott Wentzell and Heidi Bullen
Lisa Wentzell and Heidi Bullen recently published, “A Dog and His Boy, The Adventures of Spillway and Scotty.” Listen to learn about Scotty’s story and a beautiful message of inclusion and acceptance.
Episode 248: How To Become a Changemaker, With Dr. Patti Talbot, Founder and CEO of Blue Roads Education Group
Would you consider yourself a changemaker? Dr. Patti Talbot defines what a changemaker is and explains how anyone can be one.
Episode 247: YouTube Basics
YouTube can help your business reach new audience members and you can share the same video content you are already sharing on your other social media platforms. Find out how to use YouTube for your business in this podcast episode.
Episode 246: PR’s Role in Your Marketing Strategy, With Jason Mudd, CEO and Managing Partner at Axia Public Relations
What is PR exactly and why is it so important? Jason Mudd, CEO at Axia Public Relations, explains PR’s role in your marketing strategy.
Episode 245: Where To Start When Promoting Your New Business, With Dr. Phil Finemore, PT, DPT, Owner of WorkFitME Mobile Physical Therapy
While you may spend years training to become an expert in your profession, you may not have learned how to run a business or promote it. In this episode, Dr. Phil Finemore talks about how he has grown his audience through networking and podcasting and shares some resources to help your business grow.
Episode 244: Twitter Basics
Twitter is a great way to connect with the media. You can keep your business top of mind by engaging with journalists' posts and you can share your business's news.
Episode 243: Don’t Underestimate the Power of Public Speaking, Even if It’s Scary at First
Lots of people fear public speaking. Do you? In this podcast episode, learn about the power of public speaking and overcoming that fear.
Episode 242: Instagram Basics
In this episode, find out how to create an Instagram profile, make a post, and determine what content you should be posting and when. This episode also includes how to schedule and delete posts, or how to delete the entire profile.
Episode 241: LinkedIn Basics
LinkedIn is very important for your business. It helps connect your business with potential employees, shows your company culture and allows employees to connect. In this episode, find out how to get set up and start posting on LinkedIn.
Episode 240: Facebook Basics
With 200 million businesses on Facebook, if you don't have a business profile yet, now is the time to create one and start posting! Nancy explains the basic steps you need to know, from creating a Facebook page to making a post.
Episode 239: The Latest on SEO, Content Marketing and AI, With Dale Bertrand, Founder and President of Fire&Spark
Is SEO all about keywords? In this podcast episode, Dale Bertrand talks about how to best optimize your content for search engines and customers, and how AI will change SEO.
Episode 238: 10 Media Training Tips For Crisis Communicators
Is your business prepared for when a crisis strikes? Listen to Nancy's 10 tips for crisis communicators that will help you prepare for a crisis.
Episode 237: The Power of Positivity in Sales and Speaking, With Meshell Baker, Chief Confidence Igniter
If you could use some positive energy, this podcast episode is for you! Meshell Baker talks about the power of positivity in sales and marketing, keynote speaking and more!
Episode 236: Everything You Need To Know About Influencer Marketing
Have you ever purchased a product you saw an influencer using or promoting? In this PR Maven® Podcast episode, find out how to use influencer marketing for your own brand or a client’s brand.
Episode 235: How to Overcome Imposter Syndrome and Grow Your Personal Brand, With Kris Kelso, Keynote Speaker, Author and Leadership Coach
Have you experienced imposter syndrome? In this episode, Kris Kelso talks about how your personal brand can benefit from being confident in your abilities.
Episode 234: The Future of AI in Public Relations, With Parry Headrick and Chris Penn
Parry Headrick and Chris Penn talk about AI in public relations, how to adapt and what kinds of changes you will need to make to stay relevant in the age of AI.
Episode 233: How To Write, Pitch and ‘Place’ Op-Ed Columns
Even if you don’t know what “op-ed” means, you’ve probably come across one. People in the PR industry work with clients to draft, pitch and place op-eds.
Episode 232: Why Data Is Important for Public Relations
Over the spring 2023 semester, 10 Northeastern University students studied data and put together a marketing plan for this podcast. Listen as nine of them share what they have learned about public relations and why data is so important for PR.
Episode 231: How To Use the Media To Grow Your Thought Leadership, With Claire Mason, Thought Leadership Publicist
What comes before knowing, liking and trusting? Claire Mason, a thought leadership publicist, talks about thought leadership, personal branding and being seen before knowing, liking and trusting.
Episode 230: How To Infuse Storytelling Into Your Brand, With Mads Hanna, Founder of Curated Compass
Knowing your brand’s story isn’t just important for your business’s public relations or marketing departments, CEO or owners, it is important for everyone in your organization. Mads Hanna talks about brand storytelling and why you should be incorporating it into everything you do.
Episode 229: Podcasting Is Growing for a Reason – Don’t Miss Out on That Growth
Did you know that there are more than 400 million podcast listeners worldwide and over 2 million independent podcasts? Find out how podcasting can help build your network and your brand.
Episode 228: Talking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications
TikTok is the fastest-growing social media platform with over 1 billion monthly active users. In this podcast episode, Anna McDermott talks about TikTok and why businesses should be using it.
Episode 227: How PR Can Promote Art With a Purpose, With Anna Dibble, Founding Director of Gulf of Maine EcoArts
How can PR help spread the word about art with a purpose? Anna Dibble joins Nancy for this episode of The PR Maven® Podcast to talk about the new SeaChange exhibit at Maine Maritime Museum and what role public relations has in helping promote art exhibits.
Episode 226: Take Advantage of Social Engagement To Boost Your Professional Success
Boost your professional success by taking some time to grow your social capital and goodwill. Find out how to use social media to brand yourself in this episode.
Episode 225: How To Get Your Pitch Noticed, With Rob Caldwell, Anchor and Reporter for NEWS CENTER Maine
How can you get your pitch noticed? In this episode, Rob Caldwell shares what he looks for in a good pitch: tell a story and recommend someone with a good personality. A handwritten note doesn't hurt either.
Episode 224: A Love Letter to Public Relations
Nancy has had a passion for public relations since her father suggested she pursue a career in the field when she was 17. Listen as Nancy shares her love letter to PR.
Episode 223: Building a Strong Brand Community, With Gale Auclair, Senior Development Director for the Trek Across Maine
What does it take to build a strong community for your brand? In this episode, find out how the Trek Across Maine builds their brand community and how you can get involved.
Episode 222: Will You Really Make Money by Doing What You Love? With Michael Katz, Chief Penguin at Blue Penguin
You’ve probably heard the expression, “Do what you love, and the money will follow.” But is it true? Michael Katz shares how his take on this has changed and what key factor he now considers instead of simply loving what you do.
Episode 221: How To Use Hashtags
Using hashtags can often seem daunting but they can improve social media visibility, encourage user engagement and clue you in on industry trends. Here are some strategies your can utilize to improve your hashtag usage.
Episode 220: Traditional Media Is the ‘OG’ Influencer
Social media may be all the craze, but don’t forget about traditional media. In many ways, it’s the ultimate influencer—the 'OG' influencer.
Episode 219: Growing Your Passion Into a Brand, With Cherie Scott, Founder and Owner of Mumbai to MAINE
How do you take your passion to the next level? In this PR Maven® Podcast episode, Cherie Scott shares her journey of growing her brand starting with a sales pitch at 9 years old.
Episode 218: The History of Public Relations
Public relations is a relatively new concept compared to other professions, dating back to Ancient Greece. The idea of PR stems from the concept of communication. Listen to this episode to follow the full timeline.
Episode 217: Changing Customer Perceptions in the Automotive Repair Industry With PR and Marketing, Featuring Lynn Campbell, Director of Marketing, Advertising and CRM at VIP Tires & Service
Find out how a leading automotive repair company in New England is giving customers control in seemingly uncontrollable situations and what role marketing plays.
Episode 216: 10 Things Business Professionals Can Learn From Queen Elizabeth II
Over her 70-year reign, Queen Elizabeth II taught us many valuable lessons. Find out 10 things that professionals can learn from her in this episode.
Episode 215: Promoting Maine’s History, With Amanda Pleau, Marketing and Communications Manager at Maine Maritime Museum
Maine's history can be fun and accessible to all. In this episode, Amanda Pleau, marketing and communications manager at Maine Maritime Museum, talks about the work she is doing to spread the word about this amazing organization.
Episode 214: For a Successful Client-Agency Relationship, Engagement Is Key
Nancy has worked with lots and lots of clients since opening her PR agency in 1991. In her experience, the key to a successful client relationship is engagement. Learn more in this episode.
Episode 213: 2022 Golden Microphone Award Celebration With Tim Winkeler
Tim Winkeler returns for a special episode celebrating him as the most popular guest of the year! Listen to learn more of Tim’s helpful business strategies with an emphasis on how you treat your employees.
Episode 212: The Difference Between PR And Advertising, And Where the Lines Are Fading
What is the difference between PR and advertising? In this podcast episode, Nancy talks about what sets PR and advertising apart and how the lines are fading with access to direct-to-consumer communication.
Episode 211: Why Podcasting Is a Smart Marketing Strategy for Businesses Today
Building an audience is an old strategy in marketing and it is as important now as it was then. Podcasting is one of the most powerful ways to reach people. If they trust you, then people are likely to start trusting what your business can bring to the table.
Episode 210: An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products
Puritan Medical Products has become an American success story through its work to produce COVID-19 testing swabs. In this episode, Bob Shultz, president and chief financial officer at Puritan, describes how the brand has grown and what the future holds for this Maine company.
Episode 209: How Traveling Can Teach You To Be a Better Business Leader
Travel can help you learn about yourself and grow as a business leader. Through travel, you can meet people from different backgrounds, with differing mindsets.
Episode 208: Key Strategies in PR Today and Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher, Vice President of Public Relations at Austin Williams
PR is always evolving, so how do you get media coverage today? Jody Fisher shares some of his best advice, including why it is wrong to think the press release is dead.
Episode 207: Stand Out From the Crowd by Going Old School: Write Personal Thank-You Notes
With technology making it easier to communicate, how can your voice stand out from the crowd? Go old school by using the real written word.
Episode 206: Tactics To Employ in the Sales Industry, With Tate Sandrock, Sales Associate with Newcastle Realty
What networking tactics work best in sales? Find out what tactics Tate Sandrock uses that have made him successful, such as letter writing.
Episode 205: Strategies vs. Tactics: Understanding the ‘Why’ and ‘How’ in PR
What is the difference between strategies and tactics? Nancy talks about how to understand the 'why' and 'how' in PR.
Episode 204: How Publicists and Marketers Can Begin To Adapt to Web3
What challenge do publicists and marketers face today? Nancy talks about how publicists and marketers can adapt to Web3.
Episode 203: Learning About the Field of PR, With Abbey Violette, Intern at Marshall Communications.
How has the field of public relations transformed today? In this episode Abbey Violette, intern at Marshall Communications shares how her internship has taught her how PR is different than she initially thought.
Episode 202: 3 Ways To Help Your Hiring Process
Want recruiting tips that will appeal to both millennials and gen zers? Nancy gives 3 tips to better your hiring process.
Episode 201: How To Change Your Leadership Style for the Better, With Kevin Hancock, Chairman and CEO of Hancock Lumber
How can you better your leadership style? In this episode, Kevin Hancock shares how his condition taught him a better leadership style.
Episode 200: Celebrating 200 Episodes With Top Tips From the Top Ten
We are celebrating the 200th episode of the PR Maven® Podcast! Find out who made the top ten episodes of all time and listen to their highlights.
Episode 199: LinkedIn: Are You Taking Advantage of the World’s Largest Professional Network?
Are you taking advantage of the world's largest professional network? Nancy takes a look at how many fail to see the power of LinkedIn.
Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke, Co-Founder and CEO at Maine Grains
How can you combine PR and personal branding techniques to make your business successful? Find out in this episode as Amber Lambke shares her business’ success story.
Episode 197: Create a Network Map To Build Your Personal Brand
“It’s not what you know. It’s who you know.” So how can you build your network? Nancy takes you through how to create a networking map.
Episode 196: 8 Ways A Company Can Leverage Social Media To Attract Mainstream Media
How can your business generate publicity from social media? Nancy takes you through the 8 steps of using social media to attract the media.
Episode 195: How LinkedIn Can Help You Build Your Network and Your Brand
How can LinkedIn help you brand? Nancy takes a look at how Apple's founder, Steve Jobs built a strong personal brand and how you can too.
Episode 194: How To Use Teamwork and Word of Mouth, With Larry Murphy, Matthew Murphy and James Beaupre From The Devil’s Half Acre
How does teamwork and word of mouth work? Find out in this episode as the team from Devil's Half Acre share their brand's success story.
Episode 193: PR People: Don’t Be Just a Commodity
Don't be like every other PR "expert". Nancy talks about how you can separate yourself from others and add value to satisfy your customer.
Episode 192: Remember: You Are Not The Target Audience
Your target audience is not you. Nancy takes a look at how your target market is just as important as the message you send.
Episode 191: Content Marketing is The New PR
How is content marketing the new PR? Nancy takes a look at how BuzzFeed reaches their audience and how you can do the same.
Episode 190: How to Personal Brand, With Kit Huffman, Personal Branding Strategist at SENECA
How do you personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand.
Episode 189: The Only Question That Matters: How Does Your Brand Make People Feel?
How does your brand make people feel? Nancy takes a look at how NFL quarterback Tom Brady brands himself and how you can do the same.
Episode 188: What the Ski Industry Can Teach Us About High-Tech, High-Touch PR
How can you serve your audience using technology? In this episode, listen to how the ski industry teaches us about high-tech, high-touch PR.
Episode 187: How Research and PR Go Together, With Scott Bahr, President of Cairn Consulting Group
What can you learn from research? Scott Bahr explains how research relates to PR and how it can help all aspects of an industry.
Episode 186: 10 Public Speaking Tips From a PR Expert
You can overcome your fears and anxieties of public speaking! In this episode, listen to 10 simple steps on how to speak in public.
Episode 185: Time To Get Everyone Singing From the Same Song Sheet With a Message Map
How do you establish trust with customers? Consistent messaging! In this episode, learn how to get everyone singing from the same song sheet.
Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle, Maine Chef and Author
Annie Mahle explains how she has adapted to cooking in a small kitchen with intention and the other ways intention plays a role in her life, such as building her personal brand.
Episode 183: How To Boost Your Reputation With Today’s Buyers
Shopping has changed a lot over the years, from finding a salesperson you could get to know, like and trust, to doing all our shopping online. In this episode, find out how to boost your reputation with today's buyers.
Episode 182: Why Connectivity Is Important for Maine’s Future, With Andrew Butcher, President of the Maine Connectivity Authority
While many of us have grown to rely on the internet, there are still rural communities throughout Maine that do not have a quality internet connection. In this episode, Andrew Butcher talks about the importance of connectivity for work, health and education.
Episode 181: Compassion and Empathy: How Covid-19 Changed Communication Forever
COVID-19 has changed our system of communications. Listen to this podcast episode for a few tips on how to show compassion and empathy in business.
Episode 180: How to Promote Experiences Using PR, With Rachel Sagiroglu, Owner and Chief Experience Officer at Experience Maine
These days, people are more interested in experiences than material things. Learn more from Rachel Sagiroglu, owner and chief experience officer at Experience Maine, in this episode
Episode 179: How Content Creation Can Position You as a Thought Leader
Being a thought leader is a path to success. Find out how to become a thought leader through content creation in this podcast episode.
Episode 178: Mean It When You Ask Someone ‘How Are You?’
Nancy dislocated her shoulder while skiing and it opened her eyes to a social faux pas. It has to do with the throwaway “how are you?” line.
Episode 177: The Pandemic Has Made PR and Marketing More Important Than Ever
Our new normal was a challenging one for marketers to navigate. Some of America’s most recognizable brands showed that even they were not immune to a pandemic. But where there is crisis, there is also opportunity.
Episode 176: What To Include in a Great Pitch, With Sarah Stebbins, Editor of Maine Homes by Down East Magazine
In this episode, find out how to pitch Maine Homes by Down East magazine with tips from Editor Sarah Stebbins.
Episode 175: From Your iPhone (Or Tesla) To Work, Keep Your Batteries Charged
Keeping your internal “batteries” charged is just as important as keeping the batteries of your electronics charged, but how do you do it?
Episode 174: Marketing Maine Maple Products, With Scott Dunn, President of the Maine Maple Producers Association
March is maple season! With Maine Maple Sunday right around the corner, get in the maple spirit with this episode featuring Scott Dunn, president of the Maine Maple Producers Association.
Episode 173: The Real Difference Between Sales and Marketing, and How One Sets the Stage for the Other
Sales and marketing are often used interchangeably, but they fulfill two extremely different needs. What is the difference between them?
Episode 172: People Over Price, With Tim Winkeler, President and CEO of VIP Tires & Service
From a bad review to a business partnership, Nancy sits down with Tim Winkeler to talk about how they met and how their relationship led to VIP Tires & Service becoming the presenting sponsor for the Trek Across Maine.
Episode 171: Curiosity: The Key to Surviving and Thriving During a Pandemic
We have all had to persevere through the COVID-19 pandemic, but there is something just as important to help us survive and thrive: curiosity.
Episode 170: Don’t Forget the No. 1 Rule in Business: Look People in the Eye and Say Their Name
The lessons from my father resonated because they were simple and straightforward. Look people in the eye and say their name. In truth, it’s the No. 1 rule in business: Treat people like people, and humanize your relationships.
Episode 169: From Typewriters to Tablets: The Evolution of PR
A lot has changed since the 1980s, including PR. In this mini episode, Nancy recalls the changes that have happened in her career, from using a typewriter to holding meetings on Zoom.
Episode 168: How Marketing Can Help Overcome Challenges in Higher Education, With Cheryl Broom, CEO at Graduate Communications
While college enrollment has been down across the country, marketing and public relations can help to show the benefits of higher education.
Episode 167: 10 Tips for Using PR To Improve Your Google SEO
Whether you’re promoting a personal brand or an organizational brand, there are ways you can create and post content online that will make your brand show up with more authority and credibility for searchers.
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