Posted on: July 13, 2021
MILBRIDGE, Maine – Wyman’s new Bee Wild Mobile is part of the company’s effort to strengthen the tie between Maine and wild blueberries for visitors and residents. As part of the company’s mission to help the world eat more fruit, it has turned to Amanda Boyd and Erin Sastre as the brand ambassadors and drivers for the company’s new Bee Wild Mobile. Both women have extensive experience driving experiential marketing vehicles for national brands and have completed nationally recognized training programs for commercial vehicles of its kind.
As brand ambassadors for Wyman’s, the pair plans to log thousands of miles this summer traveling across Maine to spread their love of wild blueberries and provide free samples of Wyman’s newest product, Just Fruit Cups. To see the full schedule of events for the Bee Wild Mobile, visit wymans.com/events.
“As we continue our mission to help the world eat more fruit, we see experiential marketing and the Bee Wild Mobile as a powerful vehicle to reach new audiences. Amanda and Erin have experience representing global brands and driving iconic vehicles in the Oscar Mayer Wienermobile and Planter’s NUTMobile and we’re very fortunate to have them join forces to promote the benefits and exceptional taste of Wild Blueberries for Wyman’s,” said Colleen Craig, brand manager of Wyman’s.
Boyd, of Franklin, Mass. graduated from S.I. Newhouse School of Public Communications at Syracuse University with a Bachelor of Science in Advertising. She has previous advertising and brand experience with small and large companies, including her role as an Oscar Mayer “Hotdogger,” driving the Oscar Mayer Wienermobile and serving as a brand ambassador for the company. She is a graduate of Oscar Mayer’s Hot Dog High Program, which trains brand ambassadors on critical skills, including event management and driving laws. She has a clean driving record and has driven the Wienermobile across 20 states.
“By speaking with visitors, as well as sampling product and offering educational games like our “bee-an bag toss” and other trivia activities, we are connecting to them on a much deeper level than an ordinary advertisement. My hope is that with every person or family we meet along our tour of Maine, we become a part of their visit and memories from their time in Maine,” said Boyd.
Sastre, of Saint Charles, Ill., graduated from the University of Missouri – Columbia with a Bachelor of Journalism with a major in strategic communications. She has previous experiential marketing and driving skills as a brand ambassador for Planters. Known as a “Peanutter,” she graduated from Peanut Prep, a two-week training program that involves driving tests and media training. She has a clean driving record and has driven the Planters NUTmobile in 22 states.
“If this past year has taught me anything, it’s that people really appreciate and crave interaction. Driving the NUTmobile during the pandemic, I saw firsthand how something as small as passing us on the highway made people smile,” said Sastre.
The Bee Wild Mobile is 20 feet long,10 feet tall and 7 feet wide. It will travel the state this summer to provide education about wild blueberries. People will be able to participate in activities and games, in addition to being treated to Wyman’s Just Fruit cups. Additional giveaways will include Wyman’s t-shirts, hats, and stickers. To find the schedule for the Bee Wild Mobile, visit wymans.com.
Established in 1874, Wyman’s is a fourth-generation, Maine company and is the oldest of Maine’s six major wild-blueberry processors. The company is one of the leading growers, processors and marketers of wild blueberries in the world.
Wyman’s processes, freezes, and cans wild blueberries from thousands of acres of their own land as well as in partnership with local growers around the state. Wyman’s can freeze two million pounds of wild blueberries per day during the harvest season, typically late July to early August. Wyman’s fruit goes into a wide array of products and is used in recipes at restaurants and bakeries.
Editor’s note: Amanda Boyd, brand ambassador for Wyman’s and Erin Sastre, brand ambassador for Wyman’s are both available for in-person or video interviews.
To access high-resolution versions of the photos, use the links below.
Wyman’s Brand Ambassadors and Bee Wild Mobile Drivers, Erin Sastre and Amanda Boyd: https://www.dropbox.com/s/zcxloijzzgj1g9s/Amanda%26Erin3.jpg?dl=0.
Photo courtesy: Wyman’s
Wyman’s Brand Ambassador and Bee Wild Mobile Driver, Erin Sastre: https://www.dropbox.com/s/mtd9d8l043p6n4o/Erincloseup2.jpg?dl=0
Photo courtesy: Wyman’s
Wyman’s Brand Ambassador and Bee Wild Mobile Driver, Amanda Boyd: https://www.dropbox.com/s/pt3n5qsxji2fv3i/Amandacloseup2.jpg?dl=0
Photo courtesy: Wyman’s
In 1874, Jasper Wyman founded Wyman’s which is the oldest of Maine’s six major wild-blueberry processors. Based in Milbridge, Maine, Wyman’s also has operations in eastern Canada. Wyman’s mission is to help the world eat more fruit. The company is one of the leading growers, processors and marketers of wild blueberries in the world. Wyman’s processes, freezes, and cans wild blueberries from thousands of acres of their own land as well as in partnership with local growers around the state. Wyman’s can freeze two million pounds of wild blueberries per day during the harvest season, typically late July to early August. Wyman’s fruit goes into a wide array of products, from scones to jams. Wyman’s line of products includes powder, juice, and bags of frozen fruit. Learn more at wymans.com.