Show Notes

Air Date: 3/17/2020


In this episode of The PR Maven® Podcast, Nancy describes the technique of message mapping. Nancy defines what a message map is and describes how a message map can be used to build a brand and gain brand ambassadors. You will also learn why you need a message map and who benefits from having a clear, concise message prepared. Nancy goes through the format of a message map, describing what the map should look like and what should be included. Several message map success stories are also shared throughout the episode.

In the episode:

1:03 – How to define what a message map is.

1:56 – The connection between message mapping and building a brand.

2:44 – Examples of brand ambassadors, including those for Sugarloaf and Harley Davidson.

4:01 – Why your organization needs a message map.

5:30 – How a message map is formatted. Make sure to download this template!


Message Map Template

9:26 – How to use a message map for crisis communications.

12:26 – Who benefits from a message map.

13:10 – Click here to learn about The Message Map Mastery Course!


It’s about communicating the most important messages that tell the story of your brand and connect that audience to that message. It’s about making your story relevant so your audience wants your story to be part of their story.” – Nancy Marshall, CEO of Marshall Communications and The PR Maven®



Harley Owners Group

The Marshall Plan®

The PR Maven® Message Map Mastery Course


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  • The Message Map Mastery course really helped our organization align our thoughts and take action on putting together the key messages we want to ensure are being shared with the public. Creating a message map has a ripple effect. It’s not just your playbook for press interviews – you now have content for your website homepage and a lifeline for crisis communications. We highly recommend the course!