Posted on: August 2, 2022
Air Date: 8/2/2022
Your company’s social media presence can be used in all sorts of ways — from announcing job postings, to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.
If you regularly post newsworthy items on your social media platforms, then reporters, editors and other journalists will be more likely to think of your company as a go-to source for story ideas. In today’s world, social media is arguably the most cost-effective way to garner favorable news coverage.
Here are the eight ways to get media coverage using social media:
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in August 2019.
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