Posted on: July 26, 2022
Air Date: 7/26/2022
To become successful in business, you have to think beyond hiring employees or hitting sales numbers. You have to build a brand — both in person and online.
As Amazon’s founder Jeff Bezos puts it, “a brand for a company is like a reputation for a person.” In other words, it means everything. It goes beyond a logo, a tagline or even a name. It’s how people think and feel about you or your organization.
Strengthening your personal brand also enhances your company’s brand. When you think of a company, you often think about the people leading it — the human stories that make the company what it is. Consider Apple: What would it be without the story of Steve Jobs and Steve Wozniak’s world-changing work in a California garage? I believe that much of the Apple brand today has to do with the mystique of their creativity in that garage so many years ago.
So how do you build your brand like Jobs and Wozniak did?
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in September 2019.
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