Posted on: July 19, 2022
Show Notes
Air Date: 7/19/2022
How does teamwork and word of mouth jumpstart a company? Find out in this episode as the team from The Devilās Half Acre Distillery share their brandās story, and how they have jumpstarted their company. The team explains how their product has spread through word of mouth and old school PR and marketing. In addition, learn about the teamwork and the Bangor history behind creating their Jigger and Jones gin.
3:00 ā Matt shares his idea to open the distillery that stemmed from his family history.
4:16 ā Larry explains the origin story of their brand name, and the Bangor history behind it.
8:43 ā James talks about his background as a chemical engineer and how he created the Jigger and Jones gin.
12:47 ā Nancy asks all three about their positions in the business, and whether they are all veterans.
14:07 ā They talk about how their product has grown through teamwork and word of mouth.
21:52 – Larry talks about the current sales of The Devilās Half Acre, and their plans to expand.
22:41 ā Larry and Matt talk about how old school PR and marketing have helped their business.
27:40 ā How the pandemic impacted The Devilās Half Acre.
28:38 ā How the military has prepared Larry and Matt for running The Devilās Half Acre.
29:40 ā Matt talks about the current economic conditions and how that has impacted their business.
30:47 āMatt talks about the future of The Devilās Half Acre.
33:17 ā Larry shares the national and international demand they have received, and how they won metals at the San Francisco World Spirits Competition and the Bartenders Spirits Awards Competition.
36:04 ā James shares how to make their Boarding Pass cocktail to rediscover gin.
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Quote
āWhat we learned about our brand story that we put together with the product, is that we had met a need that consumers were missing. People werenāt aware that they could like gin. People werenāt aware that there was a history that could define whatās in the glass in front of them. By meshing those two together, the awareness drove itself and it has allowed people to talk about the product saying, āI donāt like gin, but I like this Jigger and Jones stuff.āā ā Matthew Murphy, President, Director of Operations and Co-founder of The Devilās Half Acre Distillery.
Links:
Fan Jones and her Sky Blue House of Pleasure – Meander Maine
San Francisco World Spirits Competition
Bartender Spirits Awards competition
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AboutĀ theĀ guest:
The Devilās Half Acre Distillery was established in 2016 and is the only military veteran owned and operated distillery in the State of Maine. Their spirits have local character, are artisanal, and expertly handcrafted with a focus on product quality and customer service. Devilās Half Acre relies entirely on the collaboration and contributions of more than any one person. Their success thus far is the result of founders, family and friends who have put their time, money and/or sweat into this project and it could not have been done without them.
LookingāÆtoāÆconnect:āÆāÆāÆāÆāÆāÆāÆāÆāÆāÆ
Email: Matthew@thedevilshalfacredistillery.com
Website: www.jiggerandjones.com