Posted on: July 5, 2022
Air Date: 7/5/2022
One key component of any marketing program is determining a target audience. That is, once you’ve developed a message, who do you want consuming it?
Ask yourself: Who should care? And who will care? How am I going to create compelling content that attracts the people my business can best serve?
If you’re representing a tech startup in Silicon Valley, perhaps your target audience is recent Stanford graduates looking for a job. If you’re promoting a skiing and snowboarding conference in Boston, then your target audience is most likely the avid skiers and snowboarders in the New England area. For sporting goods companies in New England, you want to be reaching athletes in the region but also their family and friends — those who could make purchases on their behalf.
It may seem like common sense, but your target audience is just as important as the message itself, and the channels by which you’re communicating it. Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points. Targeting the right demographic can be invaluable.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in October 2019.
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