Posted on: November 2, 2021
Air Date: 11/2/2021
For better or worse, the COVID-19 pandemic has thrust crisis communications into the spotlight.
In the midst of a national emergency, Americans are being exposed to all kinds of new spokespeople with deep expertise in public health, small business trends, economic growth and other issues. For many of these experts, they could never have imagined being interviewed by CNN or The New York Times about a novel virus, but here they are. Here we all are.
Now more than ever, we are witnessing the impact of thought leaders who can communicate important messages to the general public. But the importance of thought leadership, when it comes to media interviews, transcends even the pandemic. Whether you’re an expert on public health or wild blueberry picking in Maine (one of my favorite activities), the time may come when you will be called upon to be a spokesperson. You need to be ready.
This begs the question: How do you position yourself as a go-to expert for the media?
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in January 2021.
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