How will you know your marketing and PR strategies are working?
At Marshall Communications, we establish specific measurements of success for every strategy we develop. Whether it’s a social media campaign, a cost-per-click advertising campaign, a special event, a push to increase web traffic, or a media initiative, you will be able to gauge success and determine the return on investment.
As part of our monthly reporting process, you will receive easy-to-understand measurement dashboards with charts, graphs and other informational graphics that map out the effectiveness of your program.
Measurement dashboards are tailored to the goals of individual clients but can include:
- Website traffic
- Media impressions
- Social media engagement
- Donations or sales
- Phone inquiries
- Media analysis (for key messages)
- E-newsletter opens
We use the latest research and measurement tools to collect the data for our measurement dashboards, including:
- Google Analytics
- Facebook Insights
- Simply Measured
- Constant Contact
- MailChimp
- CisionPoint
- Google Alerts
We recently implemented a campaign for a tourism destination to drive traffic to their website and increase visitor numbers to their region. It combined media outreach, print advertising, social media marketing, and cost-per-click advertising. We created a measurement dashboard to show the $640,000+ economic impact generated for the client and a 30-percent increased awareness of the region in target markets. The measurement dashboard provided real metrics the client could then share with its stakeholders.
