Date: Tuesday, April 10
Time: 12 – 3pm
Place: Rines Auditorium, Portland Public Library, Portland, Maine (directions)
On Tuesday, April 10, NMC President Nancy Marshall will be presenting at the flyte school offlyte new media in Portland, about the convergence of marketing and PR and developing integrated communications strategies.
Driving more sales to your business involves more than just a pretty brochure or a well-designed logo. By analyzing every touchpoint with current and prospective customers, you can strengthen your brand. By creating a strategic plan with your unique brand story as its foundation, you will be able to better target your audiences and engage with them more effectively. It’s called the “Circle of Engagement,” and it’s the new way to think about building your business.
According to Marshall, it’s no longer about “marketing to your customers,” it’s about “engaging with your customers.”
In this dynamic session, Marshall will talk about engaging with customers, prospects and the media to help tell your story to strategically targeted audiences. She will talk about creating “personas” which replicate the profiles of your most desirable customers. Using the “long tail of the Web,” you can target niche audiences that align with your business and build a tribe of followers.
Following Marshall’s presentation, Rich Brooks, president of flyte new media, will present a seminar/webinar about how to use LinkedIn to grow your business. In this session, you’ll learn how to set up your LinkedIn profile, upload your contacts, and build your network. You’ll also learn powerful networking techniques and how to integrate LinkedIn into the rest of your marketing.
Brooks is a known “Internet Marketing Expert.” He writes a monthly email newsletter, the flyte log, and flyte blog: web marketing for small business. He’s also an expert blogger at FastCompany.com and a featured blogger at MaineBusiness.com.
Brooks speaks in front of both local and national audiences on Web design and Internet marketing. He teaches a class at the University of Southern Maine’s Center for Continuing Education called “Web Marketing for Entrepreneurs.” He is also the “tech expert” on 207, an evening news program on WCSH-6 (NBC).
Businesses and organizations looking to enhance their PR efforts are encouraged to attend. Space is limited so do not wait to register.