With more than 1 billion unique visitors per month, YouTube is clearly the leader when it comes to video sharing websites.

As the second most popular search engine just behind Google, YouTube should be a part of every company’s public relations strategy.

Video is one of the most compelling ways to deliver information on the internet. Research shows that the majority of web users prefer video over reading. That said, a well-done video can deliver more information and establish a stronger connection with an audience than an entire website full of text.

YouTube is interactive because viewers can like (or dislike) videos and make comments about them. They can also share videos with friends via other social media sites and email. This social media platform has helped build many businesses and even created entertainment world sensations (think Justin Beiber), particularly if a video goes viral.