Facebook is the most widely used social media platform across all age groups and demographics.

With Facebook, people must “like” your page in order to follow you and view your posts. If a follower clicks “share” or comments on one of your posts, then all of the people that follow them can also see that post. Getting followers to share or comment on your posts will enable you to attract new followers.

Another way to attract more followers is Facebook advertising. The great thing about this form of advertising is that you can really narrow down who sees your ads by where individuals live, what their interests are, how old they are, where they work, their level of education, and more. This makes Facebook advertising a good investment for most businesses, particularly if they are working to attract clearly defined target audiences.