Today, news releases serve a greater purpose than just getting a client’s name in the news. They have become content creation tools, ensuring your organization is putting out fresh information on the World Wide Web on a regular basis. This helps improve your search engine rankings and drives traffic to your website.
At NMC, we take a strategic approach to press releases. We make sure each is filled with lots of juicy bits of data and information. That’s the kind of thing journalists love. We start out with a strong, compelling lead to hook the reader and always include great photography to provide a visual element to the story.
We also create a targeted media list for every news release we send out. This has earned us the respect of the media and greatly increases the number of media placements we achieve on behalf of our clients. It also helps that we have literally thousands of journalists in our database, many of whom we have been working with for years.