Focus groups bring together a small group of people representative of your target audience to query them face-to-face about their perceptions, opinions and ideas.
Focus groups are a great tool for testing ad campaigns or branding elements. They can also be used to garner feedback on prototypes for a new product or service before finalization. Or, focus groups can serve as a follow-up to a survey, with the intent of gathering more information on an important issue the survey data uncovered.
NMC manages the focus group process from start to finish. We help choose the right mix of participants. We structure the session, from the set-up of the room to the incentives to be provided to participants, to ensure the group is energized and fully engaged. Our experienced moderators develop questions and provide group leadership to ensure full participation and the collection of useful data.