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MADISON, Maine - On Saturday, May 5, Nancy Marshall Communications Account Executive Greg Glynn provided a 45-minute social media seminar to business leaders and guests at the Madison Business Showcase, hosted by the Madison Business Alliance at the Madison Junior High School.
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Greg Glynn from Nancy Marshall Communications presented a social media seminar as part of the Madison Business Showcase on May 5.
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Tailored specifically for small businesses, the presentation focused on the best ways to leverage social media websites such as Facebook, Twitter, LinkedIn, YouTube and others. As part of the seminar he emphasized the importance of a strong social media strategy based on key goals and objectives and provided tactics to better engage with customers and gain new ones. During the presentation he also provided tips for content management and staffing. Following the seminar, all attendees had the opportunity to ask questions.
"As I told the audience, one of the biggest keys for any business using social media is to create a strategy and plan, you need to have an idea of where you're going before you put the keys in the ignition," said Greg Glynn, account executive at Nancy Marshall Communications. "Setting up a content management plan and assigning the right staff to monitor your social media efforts is so important in making sure the social media websites you decide to use provide an accurate reflection of your brand."
Celebrating its 20th anniversary, NMC is Maine's largest public relations firm offering strategic communications planning and implementation. Based in Augusta, the full-service agency offers public relations, marketing, and Web strategies to service a variety of clients. NMC has also built many relationships with several businesses in the Somerset County area and served as the public relations and marketing agency behind Madison Business Gateway during the development of the business park more than 10 years ago.
In his role as account executive, Greg Glynn coordinates strategic planning for clients, including marketing and branding as well as media and public relations. He also writes copy for e-newsletters and press releases, and develops multimedia content for NMC clients. Since joining NMC in 2009, he has made several presentations across the state about how businesses and organizations can benefit from using social media, plus provided one-on-one social media training for executives. Along with the NMC staff, he has also helped create social media policies for several businesses and organizations.
Nancy Marshall Communications will host a Social Media Boot Camp on Wednesday, September 26 at the Senator Inn & Spa in Augusta. The interactive boot camp will be led by Nancy Marshall Communications' Account Executive Greg Glynn and Interactive Marketing Manager Matt Rideout. Each three-hour session will provide in-depth information to businesses and organizations looking to increase their social media presence. There will be two sessions, beginner and advanced. To learn more, visit bootcamp.marshallpr.com.
For more information about Nancy Marshall Communications' social media presentations, contact Whitney Moreau at wmoreau@marshallpr.com or 207-623-4177.
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About Nancy Marshall Communications:
NMC celebrates over 20 years of providing public relations and integrated marketing communications services to clients in the tourism, hospitality, education, economic development and retail industries. The agency's client list includes the Maine Office of Tourism, The Maine Children's Home for Little Wanderers, Fryeburg Academy, the Maine Beer & Wine Distributors Association, Linekin Bay Resort, The Community Schools at Opportunity Farm and Camden, and Carrabassett Valley Academy, among others. For more information, visit www.marshallpr.com.
About the Madison Business Alliance:
The mission of the Madison Business Alliance is to work within the community to support local business and to promote the Town of Madison as a destination that values quality, integrity and community for businesses and families seeking to continually improve where we live and work. Led by Chairman Jack Ducharme, the Madison Business Alliance currently features four committees - Organization, Development, Promotion and Visual Impact.
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