Maine Huts & Trails
NMC worked with Maine Huts & Trails (MH&T) to develop a website that would do a better job of informing potential guests what to expect from a Maine Huts & Trails trip, and set the right expectation around Maine Huts & Trail’s unique offering, from the reservations process through to an actual backwoods adventure in a deluxe lodge.
The redesigned navigation is user-centric, parsing content by where a site visitor is in their planning process and how well he or she already knows MH&T, under the main headings Discover, Plan, and Prepare.
NMC conceived and created an interactive "What's Your Adventure Style" quiz that engages guests and offers trip suggestions best suited to their preferred activities and level of fitness. Each step of the quiz also reinforces an ulterior informational goal. After answering just three quick questions the visitor has learned: that the business operates year-round; which activities are available; and that excursions have a range of difficulty culminating in “trailblazer.”
Technically, Maine Huts & Trails staff can easily update content in the Drupal 7 CMS. On-site SEO was a major consideration and care was taken at launch to ensure that pages indexed by Google in the old site would lead to an appropriate page in the new site.
Visit the website: www.mainehuts.org