Kim-Scott Miller M.Ed.

Advancement Director, The Mountain School at Winhall

At the most recent Independent Schools Association of Northern New England (ISANNE) Conference, Nancy inspired me to develop a strategic communications plan for The Mountain School at Winhall. In particular, I was interested in creating a Marketing Map for our organization.

Under Nancy's guidance I was encouraged to show the various audiences I would deal with such as donors, board of directors, governmental organizations, staff and media. Upon doing so I proceeded to show the tools I would use to communicate with those audiences, i.e. email, mail, newsletters, magazines, personal meetings, press releases and word-of-mouth. Now that this tool is being refined in-house, our staff and administration will use it to communicate to others what our school is all about.