It's been great to work with Nancy over the years in the Maine ski industry, and I appreciate her willingness to speak to the apple growers at the Northeast Apple Society meeting. Her ability to apply PR savvy to this niche group made the presentation very relevant to the group.
Orchardists are really quite technologically skilled though many have not considered the PR value of their businesses. Nancy laid out the nuts and bolts of not just getting the orchard story into the local press, she outlined exactly why these people are experts in their field. By building their relationship with the press, they will be sought out by the media whenever an apple story comes across the assignment desk. You could tell by the number of conversations with Nancy during the reception that everyone was enthusiastic about her message. She gave everyone a boost of confidence that they have an important message that should be covered by the media.