Media Buying

At NMC, we plan and implement strategic marketing campaigns that may include paid advertising. Our experienced media planning and purchasing specialists know how to precisely target the right audience for your message and to get you the very best reach and frequency for your budget.

We will create the right mix of print, television, radio, mobile, social, and/or Web marketing specifically to fit your needs and will provide you with an individualized plan to suit your unique objectives. A truly effective advertising campaign is fully integrated and multi-channel.

Our strategic advertising campaigns include the use of QR codes and social media integration to help your message travel further, faster.

Our media planners evaluate your target audience and create a strategy based on demographic, geographic, and psychographic tendencies. This information is then cross-referenced with media outlets within those parameters and analyzed to produce the most effective mix.

The next step is to negotiate the very best rate for your space and/or airtime. Our skilled media buyers have years of experience negotiating with print, TV, radio, and other forms of advertising both in Maine and nationally. We know what advertising typically goes for, what a 'good deal' really is, and how to get it for you.

Of course, your advertising campaign will only be as effective as the ads themselves. We will make sure that your ads align with your brand messages in order to attract your targeted audiences.