Public Relations
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Top 10 Marketing Tips to Learn from Yard Sales Published: May 22, 2012 When I was studying at Quinnipiac University, I remember learning the four Ps of marketing (product, price, promotion and place), but since then the marketing mix has evolved to include three more Ps—process, physical evidence and people. Having studied and worked in marketing for more than 10 years, I've seen a lot of good and bad marketing ideas from both huge brands and small businesses but |
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Print is NOT Dead Published: February 28, 2012 Three Reasons Why You Should Invest in Print Advertising and Public Relations Contrary to popular belief, the Internet hasn’t actually murdered the print industry. New media has simply altered the way society interacts with print. First, I’ll do my best to clarify exactly what “went wrong” in the print industry over the last several years. |
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Minding Your Business Published: December 27, 2011 In order to successfully share the key messages of our clients, we as PR professionals need to understand the inner workings of the companies or organizations that we are representing. Good communicators are familiar with the daily life of the businesses that they represent, ensuring better and more detailed marketing for clients. By knowing our clients as well as we do, we are able to leverage opportunities as they arise. |
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Four Ways Building a House is Similar to the Work of PR and Social Media Strategy Published: November 29, 2011 Back in July my wife and I began working with a contractor to build a new house. We are now less than 50 days away from having the new place finished, and I've noticed some similarities between the work I do at NMC and the process of building a three bedroom colonial. |
