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Apr 24, 2012
Writing guides

No matter what your profession is, chances are you have to do at least some writing as part of it. That said, writing probably isn’t one of those things that make you want to jump out of bed in the morning and get right to work. Good writing is, however, a highly marketable professional skill. It is also a very powerful tool in shaping ideas, building support, and generating understanding. All...

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Feb 28, 2012
Print media
Three Reasons Why You Should Invest in Print Advertising and Public Relations

Contrary to popular belief, the Internet hasn’t actually murdered the print industry. New media has simply altered the way society interacts with print. First, I’ll do my best to clarify exactly what “went wrong” in the print industry over the last several years. Second, I’ll explain to you why it is in your best...

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Jan 30, 2012

During my workshop at the Governor’s Conference on Tourism, I spoke about creating personas to better target your markets. This is a fun exercise and I encourage you to do it. Break down your customers or guests into three or four categories. Then create a fictitious person or couple to represent each customer group.

For example, if you own a seaside resort in Maine, you might have the...

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Dec 27, 2011
Matt Rideout and Whitney Moreau

In order to successfully share the key messages of our clients, we as PR professionals need to understand the inner workings of the companies or organizations that we are representing. Good communicators are familiar with the daily life of the businesses that they represent, ensuring better and more detailed marketing for clients. By knowing our clients as well as we do, we are able to...

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