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So, you’ve got news. And, you’d like the media to tell the masses. But, your news releases often don’t lead to media coverage.
Here are a few tips, gleaned from more than a decade of copywriting and media pitching, to help turn news of any kind into the news coverage you’re seeking.
1. Make sure you are truly sharing news
So what? Old news. Who cares?
by Account Executive Greg Glynn
Do you remember the last time you actually enjoyed opening an email? Chances are, most marketing emails you get aren’t emotionally compelling enough for you to remember them or more importantly, take action. Today, to create a successful email marketing strategy, it’s about finding out what your audience wants and how you can target them with...read more / comment
With the entire Internet at our fingertips, finding great photos has never been easier. Unfortunately, many people aren’t aware that they need proper ownership, licensing and/or usage rights for all photos that they use, especially when used commercially.
1. A person has the exclusive right to display an image that they created — even if they haven’t filed for any...read more / comment
By Nancy Marshall, NMC Founder and CEO, and The PR Maven®
A message map is a tool that we use as part of The Marshall Plan® process at Nancy Marshall Communications. A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are...read more / comment
by Whitney Moreau, NMC Account Executive
You finally did it. You put off making a decision for a while, but finally took the plunge and invested in a brand new website that is going to attract more leads, sales, clients—whatever it may be—and strengthen your business. It’s easy to navigate, accurately reflects your brand, and maybe most importantly, is responsive and adjusts...read more / comment
by Nancy Marshall, The PR Maven®
I contend that in today’s business world, a website is one of the most important assets a business can own, second only to the customer list. In the eyes of many consumers today, if you do not have a website, it’s as if you do not exist. And without customers, you have no revenues, and therefore no viable business.
Consumers are...read more / comment
Online review sites can be a double-edged sword. Enthusiastic reviewers can drive lots of new customers to your door while those with a bone to pick – justifiably or unjustifiably so – can damage your credibility and drive away potential customers.
In a 2013 survey by Dimensional Research, 90 percent of those surveyed said positive online reviews influenced their buying decisions, while...read more / comment
Improving Visitor Experience ~
by Juli Settlemire, Business Manager
I bought fancy birdseed as a special springtime treat for my feathered friends. I filled my feeder with a festive mix of seeds, corn and tiny round pellets (maybe that was corn). And then I stood back and waited for the thankful birds to devour my...read more / comment
by NMC President Charlene Williams
As we near the end of January, many of us have already determined that the New Year’s resolution we made with the best intentions less than a month ago is nothing more than a nagging reminder of something we know we should be doing for ourselves.
According to statisticbrain.com, the top three New Year’s resolutions for 2014 (source:...read more / comment
by Nancy Marshall, NMC founder & CEO
“If you believe relationships build business,
then make building them your business.”
Scott Stratten, author, UnMarketing
by Greg Glynn, NMC Account Executive
As a sports fan, I enjoy watching the success of a championship sports team at any level. What the Boston Red Sox accomplished in 2013 was completely different from any other championship sports team in history.
From a marketing perspective, there is a lot we can learn from their season. Based on the Red Sox success, here are 4 lessons...read more / comment
Do you cross your fingers every time you click the post button, hoping that each of your Facebook fans will like, comment on or share your post? Poster's anxiety can...read more / comment
Social media enables those that already know and love your brand to get involved in spreading the word about it. They become loyal members of your team... ambassadors that encourage their own social media followers to engage with your brand, too. From a user perspective, social media is a fun way to connect with others that have interests similar to your own.nmc-social-media-... read more / comment
Years ago, when I was a recent performing arts graduate, I took part in a nationwide audition for the remake of Charlie’s Angels. Armed with the bravado and naiveté of youth, I made it to the callbacks, which consisted of an interview and...read more / comment
by Anna McDermott, NMC Account Executive
Keeping up with social media platforms can be a bit daunting at times – there are new ones created constantly and favorites like Facebook keep changing how we use them – even professional social media users find themselves asking questions like "What the heck is Tumblr?" Since I found myself wondering what the latest buzz was all about – How...read more / comment
Last week was rough, to say the least. Across the country, people tuned into the news like never before and attempted to keep up with the ever-changing routes of speculation surrounding the Boston Marathon bombings on Monday.
It quickly became apparent that social media would play into this story—after all Twitter broke the story, and reporters and journalists were quoting Tweets as...read more / comment
By Greg Glynn, Account Executive
In the world of public relations, we are always planning one, two, and sometimes even three steps ahead. To further emphasize the importance of planning, I want to share the type of preparation and goal setting involved in my recent work for our client the Maine Beer & Wine Distributors Association and their spokesperson Olympian Julia Clukey....read more / comment
As the world becomes more and more connected, and as people are more and more mobile, places around the world are competing for dollars, whether it’s tourism dollars or economic development dollars. These places are seeking to define and differentiate what makes them unique, so they can create messages that resonate with their targeted audiences.bates-mill-complex-lewiston.... read more / comment
I’ve attended many tradeshows, conferences, and networking events over...read more / comment
With a husband and two sons who are pretty big football fans, I’ve watched my share of games over the years. As we were all sitting around the television one Sunday watching the New England Patriots take down the New York Jets, I began to think that good strategic marketing is a lot like a well-played football game.
The best coaches know their competition, and they recognize the core...read more / comment