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Our blog is full of how-to examples and business cases for implementing effective marketing techniques. Join our email list or follow us on Facebook to receive alerts when new articles are published.

May 19, 2014
Review Sites

Online review sites can be a double-edged sword. Enthusiastic reviewers can drive lots of new customers to your door while those with a bone to pick – justifiably or unjustifiably so – can damage your credibility and drive away potential customers.

In a 2013 survey by Dimensional Research, 90 percent of those surveyed said positive online reviews influenced their buying decisions, while...

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Apr 28, 2014
Customers Wanted Apply Within
~ 5 Easy Ways to Improve Sales by
Improving Visitor Experience ~

by Juli Settlemire, Business Manager

I bought fancy birdseed as a special springtime treat for my feathered friends. I filled my feeder with a festive mix of seeds, corn and tiny round pellets (maybe that was corn). And then I stood back and waited for the thankful birds to devour my...

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Jan 28, 2014
Pinterest board mockup

by NMC President Charlene Williams

As we near the end of January, many of us have already determined that the New Year’s resolution we made with the best intentions less than a month ago is nothing more than a nagging reminder of something we know we should be doing for ourselves. 

According to statisticbrain.com, the top three New Year’s resolutions for 2014 (source:...

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Dec 17, 2013
Angus King and Nancy Marshall

by Nancy Marshall, NMC founder & CEO

 “If you believe relationships build business,
then make building them your business.”
Scott Stratten, author, UnMarketing

angus-king-and-nancy-marshall.jpg In 1982, I met Angus King while... read more / comment
Nov 26, 2013
Boston Strong logo

by Greg Glynn, NMC Account Executive

As a sports fan, I enjoy watching the success of a championship sports team at any level. What the Boston Red Sox accomplished in 2013 was completely different from any other championship sports team in history. 

From a marketing perspective, there is a lot we can learn from their season. Based on the Red Sox success, here are 4 lessons...

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Sep 24, 2013
Covered bridge
covered-bridge.jpg This photo of the the Sunday River (Artist's) covered bridge in Newry was used in a "Friday Trivia" post on the Maine Office of Tourism Facebook page. Credit: Kevin Gove

Do you cross your fingers every time you click the post button, hoping that each of your Facebook fans will like, comment on or share your post? Poster's anxiety can...

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Jul 23, 2013
NMC's Kevin Gove with trekker

Social media enables those that already know and love your brand to get involved in spreading the word about it. They become loyal members of your team... ambassadors that encourage their own social media followers to engage with your brand, too. From a user perspective, social media is a fun way to connect with others that have interests similar to your own.

nmc-social-media-... read more / comment
Jun 25, 2013
Jim Egerton and Juli in ACAT's Little Dog Laughed by Douglas Carter Beane.
juli-settlemire.jpg (Left to right) Jim Egerton and Juli in ACAT's Little Dog Laughed by Douglas Carter Beane.

Years ago, when I was a recent performing arts graduate, I took part in a nationwide audition for the remake of Charlie’s Angels. Armed with the bravado and naiveté of youth, I made it to the callbacks, which consisted of an interview and...

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May 28, 2013
Tumblr screenshot

by Anna McDermott, NMC Account Executive

Keeping up with social media platforms can be a bit daunting at times – there are new ones created constantly and favorites like Facebook keep changing how we use them – even professional social media users find themselves asking questions like "What the heck is Tumblr?" Since I found myself wondering what the latest buzz was all about – How...

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Apr 24, 2013
Tweet

Last week was rough, to say the least. Across the country, people tuned into the news like never before and attempted to keep up with the ever-changing routes of speculation surrounding the Boston Marathon bombings on Monday.

It quickly became apparent that social media would play into this story—after all Twitter broke the story, and reporters and journalists were quoting Tweets as...

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Feb 19, 2013
Olympian Julia Clukey at Lake Placid

By Greg Glynn, Account Executive

In the world of public relations, we are always planning one, two, and sometimes even three steps ahead. To further emphasize the importance of planning, I want to share the type of preparation and goal setting involved in my recent work for our client the Maine Beer & Wine Distributors Association and their spokesperson Olympian Julia Clukey....

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Jan 29, 2013
Backyard Farms Madison tomato kids

As the world becomes more and more connected, and as people are more and more mobile, places around the world are competing for dollars, whether it’s tourism dollars or economic development dollars. These places are seeking to define and differentiate what makes them unique, so they can create messages that resonate with their targeted audiences.

bates-mill-complex-lewiston.... read more / comment
Dec 18, 2012
Steve Mayberry of Maine Children's Home
steve-mayberry-maine-childrens-home.jpg Speaking engagements are an excellent way to communicate your message and network with the community. Here, Steve Mayberry from the Maine Children's Home speaks at the Augusta Rotary about their successful Christmas program on December 13th.

I’ve attended many tradeshows, conferences, and networking events over...

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Nov 27, 2012
Marshall plans

With a husband and two sons who are pretty big football fans, I’ve watched my share of games over the years. As we were all sitting around the television one Sunday watching the New England Patriots take down the New York Jets, I began to think that good strategic marketing is a lot like a well-played football game.

The best coaches know their competition, and they recognize the core...

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Oct 23, 2012
Media event appetizers
5 Tips to Stay Sane While Planning an Event

Some people get a little freaked out when a special event is fast approaching. It might be your dad’s sixtieth birthday, a friend’s baby shower, or an enormous family reunion held at, you guessed it, the [insert your last name here] residence.

When people hear NMC is a full-service public relations firm, most think of press releases, social...

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Sep 25, 2012

by Greg Glynn, NMC Account Executive

Keeping up with changes and trends in social media isn't easy. Sometimes it's hard to know what deserves your attention and what social media you or your business/organization should be using. In this article, I want to help clear away some of the social media clutter and share some advice and tips on what I think deserves the most attention.

... read more / comment
Aug 28, 2012
Maine Moose Calling Championship

by Kevin Gove, NMC Account Executive

Unusual events and festivals are profiled regularly on the National Public Radio program Weekend Edition Saturday. So, the program and host Scott Simon came to mind when I was preparing to pitch stories about the first World Invitational Moose Calling Championship in Rangeley, Maine. I don't know Simon well enough to have his personal e-mail address...

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Jul 24, 2012
Pinterest

by Juli Settlemire, NMC Business Manager

Today, I pinned a photo of Erik Estrada.

When I was a teenager, my friend Rosina Vacchiano (Zeen) was obsessed with Erik Estrada from CHIPS. She would spend hours carefully cutting out his photo and taping them onto her bedroom walls until the whole room was covered floor to ceiling in a glossy shrine of devotion. While the rest of us...

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Jun 26, 2012
Station wagon

Scene, nightfall in a small Maine town. A weary traveler and his family, having driven many miles on the Interstate and back roads, arrives hungry and ready to explore your town. His kids are starving and whining in the back seat. He pulls out his smart phone and searches for restaurants nearby. He is intrigued by your café and, after checking out your website and some reviews, heads off,...

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May 22, 2012
Yard sale signs

by Greg Glynn, NMC Account Executive

When I was studying at Quinnipiac University, I remember learning the four Ps of marketing (product, price, promotion and place), but since then the marketing mix has evolved to include three more Ps—process, physical evidence and people. Having studied and worked in marketing for more than 10 years, I've seen a lot of good and bad marketing ideas...

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