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Nov 16, 2015

By Nancy Marshall, The PR Maven® and CEO, Nancy Marshall Communications

In the early days of the Web, most businesses used a dot-com extension for their Web address or URL (which stands for Uniform Resource Locator). For example, the Web address for my agency is That’s the address you are on right now. It’s a dot com, which has been pretty standard for the past 20...

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Oct 26, 2015
Google Analytics screenshot

By Alisa Meggison, Digital Marketing Manager

Your website content is important for so many reasons: it communicates your brand message, it tells visitors why you exist; it helps inform, teach, and guide; and last but not least, the quality of your Web content matters a great deal to Google and can determine how easily you will be found when someone searches for your company, services,...

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Oct 15, 2015
The many faces of Google AdWords

By Alisa Meggison, Digital Marketing Manager, Nancy Marshall Communications

Many clients that we work with look for innovative ways to reach new audiences and acquire new leads and customers. One of the programs we frequently recommend is Google’s pay-per-click program (PPC), AdWords. Microsoft Bing has a similar platform called AdCenter. Both of these are keyword auction systems that...

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Oct 14, 2015
The Charles Brink family, Nancy's ancestors
Original Citgo Sign in Boston Built by Nancy’s Great Grandfather’s Company

By Nancy Marshall, with research assistance from son Craig Marshall, July 2012

My mother has always told the story of how the neon sign was introduced in the United States by my ancestors. I never really thought about it until recently, but I realize that I may have inherited the gift of wanting to advertise and...

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Aug 21, 2015

We all know that Facebook is king; there are more than two million connections being made between local businesses and people through this social media platform.1 As the largest social media site, Facebook gives businesses of all sizes the potential to reach a large targeted audience for minimal cost.

Through strategic posts, businesses can grow their community while strengthening...

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Jul 27, 2015

Twitter is an invaluable tool for businesses who want to reach a wide audience for little to no cost at all, except for an investment of time. And, but there is a great deal of return on investment for that time! Small businesses have been successful in utilizing this platform to network with other businesses, engage with current and potential customers, and promote products and services...

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May 13, 2015
AP style thought bubbles

By Jen Boes, NMC Integrated Marketing Communications Strategist

Unless you have worked as a journalist or public relations professional, you are probably not very familiar with AP style. So why should you care about it? If you generate content or are in charge of approving content that will be disseminated to the media (i.e., press releases, press kits, opinion pieces) you must use...

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Apr 15, 2015

Well, Google is doing it again, but this time with fair warning — in February they announced that on April 21 there will be a significant algorithm change that will impact search traffic from mobile devices.

In their words:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile...

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Mar 24, 2015
Google Trends

By NMC Account Executive Jessica Donahue

Image from Tumblr / Swiked

Toward the end of February, the Internet went wild with a dress that will forever live in infamy (which, by the way, is black and blue). While we could debate the color of “The Dress” for hours on end, the whole ordeal really proved how differently people perceive visual content. Even carefully crafted...

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Feb 19, 2015

By Ebb Walton, NMC Online Marketing Specialist

If you have ever run a Google AdWords campaign, you know how difficult it can be to effectively communicate your message. You have 95 characters to explain who you are, what you are offering, and why people should choose you over the competition. As a point of reference, you have double that when posting a Tweet, which many people (...

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Jan 13, 2015
NMC media training at Delta Ambulance

By NMC Account Executive Greg Glynn

Getting interviewed by the media is a lot like riding a bike; the more you do it, the more you improve at it. If you've never had media training, it's like keeping the training wheels on your bike. Sure, you can continue riding a bike with them on, but you’ll never reach your full potential. Media training is a vital part of helping companies and...

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Dec 19, 2014

by NMC Account Executive Whitney Moreau

In today’s world that has shifted so much towards communicating with family, friends, coworkers, and even business prospects through social media, it’s easy to become bewildered about what platforms are worthwhile to be on.

Are you reaching your current customers? Prospects? It’s important you know—or, perhaps test—what’s going to work for...

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Nov 20, 2014
Keyword matching types

For many businesses, online advertising has become the advertising platform of choice. A recent study by Pew Research Center estimates that revenue from online advertising will have increased by as much as 40% from 2011. With increasing competition online, it’s becoming an unfortunate truth that many small businesses are getting overlooked.

It’s important to remember that online...

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Oct 27, 2014
CMS updates

Many people think of a website as a one-time expense. They want to pay to have the site created and then move on, especially if the site is created using a CMS (Content Management System) that they can edit and add pages all on their own without needing to work with a developer. But, that's not how it works. A website needs long-term

maintenance, just like a car needs regular oil...

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Sep 24, 2014

So, you’ve got news. And, you’d like the media to tell the masses. But, your news releases often don’t lead to media coverage.

Here are a few tips, gleaned from more than a decade of copywriting and media pitching, to help turn news of any kind into the news coverage you’re seeking.

1. Make sure you are truly sharing news
So what? Old news. Who cares?

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Sep 18, 2014
Don't hide behind your keyboard

by Account Executive Greg Glynn

Do you remember the last time you actually enjoyed opening an email? Chances are, most marketing emails you get aren’t emotionally compelling enough for you to remember them or more importantly, take action. Today, to create a successful email marketing strategy, it’s about finding out what your audience wants and how you can target them with...

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Aug 22, 2014

With the entire Internet at our fingertips, finding great photos has never been easier. Unfortunately, many people aren’t aware that they need proper ownership, licensing and/or usage rights for all photos that they use, especially when used commercially.

1.  A person has the exclusive right to display an image that they created — even if they haven’t filed for any...

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Jun 25, 2014

By Nancy Marshall, NMC Founder and CEO, and The PR Maven®

A message map is a tool that we use as part of The Marshall Plan® process at Nancy Marshall Communications. A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are...

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Jun 20, 2014
Desktop, laptop, tablet, mobile devices

by Whitney Moreau, NMC Account Executive

You finally did it. You put off making a decision for a while, but finally took the plunge and invested in a brand new website that is going to attract more leads, sales, clients—whatever it may be—and strengthen your business. It’s easy to navigate, accurately reflects your brand, and maybe most importantly, is responsive and adjusts...

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May 20, 2014
Think of your website as an asset and your marketing as an investment

by Nancy Marshall, The PR Maven­®

I contend that in today’s business world, a website is one of the most important assets a business can own, second only to the customer list. In the eyes of many consumers today, if you do not have a website, it’s as if you do not exist. And without customers, you have no revenues, and therefore no viable business.

Consumers are...

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