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When I talk to businesses about using pay per click to help promote their business, the reactions I sometimes get range from stark horror to jaded disbelief. This always surprises me. Of all the marketing opportunities available to a business, PPC can be one of the most effective and most measurable – when done correctly.
Let me share with you five things you should know about PPC and...read more / comment
If you're the owner, director, or head of marketing for a business or nonprofit, sooner or later the following questions will arise in connection with a Web project:
- What is DNS?
- Where is my DNS hosted?
- How do I administer the DNS records?
Even if you already have an established website – and perhaps especially for an established website – these...read more / comment
By Nancy Marshall, The PR Maven® and CEO, Nancy Marshall Communications
In the early days of the Web, most businesses used a dot-com extension for their Web address or URL (which stands for Uniform Resource Locator). For example, the Web address for my agency is www.marshallpr.com. That’s the address you are on right now. It’s a dot com, which has been pretty standard for the past 20...read more / comment
By Alisa Meggison, Digital Marketing Manager
Your website content is important for so many reasons: it communicates your brand message, it tells visitors why you exist; it helps inform, teach, and guide; and last but not least, the quality of your Web content matters a great deal to Google and can determine how easily you will be found when someone searches for your company, services,...read more / comment
By Alisa Meggison, Digital Marketing Manager, Nancy Marshall Communications
Many clients that we work with look for innovative ways to reach new audiences and acquire new leads and customers. One of the programs we frequently recommend is Google’s pay-per-click program (PPC), AdWords. Microsoft Bing has a similar platform called AdCenter. Both of these are keyword auction systems that...read more / comment
By Nancy Marshall, with research assistance from son Craig Marshall, July 2012
My mother has always told the story of how the neon sign was introduced in the United States by my ancestors. I never really thought about it until recently, but I realize that I may have inherited the gift of wanting to advertise and...read more / comment
We all know that Facebook is king; there are more than two million connections being made between local businesses and people through this social media platform.1 As the largest social media site, Facebook gives businesses of all sizes the potential to reach a large targeted audience for minimal cost.
Through strategic posts, businesses can grow their community while strengthening...read more / comment
Twitter is an invaluable tool for businesses who want to reach a wide audience for little to no cost at all, except for an investment of time. And, but there is a great deal of return on investment for that time! Small businesses have been successful in utilizing this platform to network with other businesses, engage with current and potential customers, and promote products and services...read more / comment
By Jen Boes, NMC Integrated Marketing Communications Strategist
Unless you have worked as a journalist or public relations professional, you are probably not very familiar with AP style. So why should you care about it? If you generate content or are in charge of approving content that will be disseminated to the media (i.e., press releases, press kits, opinion pieces) you must use...read more / comment
Well, Google is doing it again, but this time with fair warning — in February they announced that on April 21 there will be a significant algorithm change that will impact search traffic from mobile devices.
In their words:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile...read more / comment
By NMC Account Executive Jessica DonahueImage from Tumblr / Swiked
Toward the end of February, the Internet went wild with a dress that will forever live in infamy (which, by the way, is black and blue). While we could debate the color of “The Dress” for hours on end, the whole ordeal really proved how differently people perceive visual content. Even carefully crafted...read more / comment
By Ebb Walton, NMC Online Marketing Specialist
If you have ever run a Google AdWords campaign, you know how difficult it can be to effectively communicate your message. You have 95 characters to explain who you are, what you are offering, and why people should choose you over the competition. As a point of reference, you have double that when posting a Tweet, which many people (...read more / comment
By NMC Account Executive Greg Glynn
Getting interviewed by the media is a lot like riding a bike; the more you do it, the more you improve at it. If you've never had media training, it's like keeping the training wheels on your bike. Sure, you can continue riding a bike with them on, but you’ll never reach your full potential. Media training is a vital part of helping companies and...read more / comment
by NMC Account Executive Whitney Moreau
In today’s world that has shifted so much towards communicating with family, friends, coworkers, and even business prospects through social media, it’s easy to become bewildered about what platforms are worthwhile to be on.
Are you reaching your current customers? Prospects? It’s important you know—or, perhaps test—what’s going to work for...read more / comment
For many businesses, online advertising has become the advertising platform of choice. A recent study by Pew Research Center estimates that revenue from online advertising will have increased by as much as 40% from 2011. With increasing competition online, it’s becoming an unfortunate truth that many small businesses are getting overlooked.
It’s important to remember that online...read more / comment
Many people think of a website as a one-time expense. They want to pay to have the site created and then move on, especially if the site is created using a CMS (Content Management System) that they can edit and add pages all on their own without needing to work with a developer. But, that's not how it works. A website needs long-term
maintenance, just like a car needs regular oil...read more / comment
So, you’ve got news. And, you’d like the media to tell the masses. But, your news releases often don’t lead to media coverage.
Here are a few tips, gleaned from more than a decade of copywriting and media pitching, to help turn news of any kind into the news coverage you’re seeking.
1. Make sure you are truly sharing news
So what? Old news. Who cares?
by Account Executive Greg Glynn
Do you remember the last time you actually enjoyed opening an email? Chances are, most marketing emails you get aren’t emotionally compelling enough for you to remember them or more importantly, take action. Today, to create a successful email marketing strategy, it’s about finding out what your audience wants and how you can target them with...read more / comment
With the entire Internet at our fingertips, finding great photos has never been easier. Unfortunately, many people aren’t aware that they need proper ownership, licensing and/or usage rights for all photos that they use, especially when used commercially.
1. A person has the exclusive right to display an image that they created — even if they haven’t filed for any...read more / comment
By Nancy Marshall, NMC Founder and CEO, and The PR Maven®
A message map is a tool that we use as part of The Marshall Plan® process at Nancy Marshall Communications. A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are...read more / comment